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Sturgis Rider News Article Template
Title
Concise – less than 50 characters
Accurate
Specific
Exciting
Mysterious
1920x1001px (72 dpi) Hero Image
200x200px (72 dpi) Thumbnail Image
Intro
1 paragraph
100 word maximum
Answers questions:
Why is it useful/entertaining/informative/necessary to read?
What will this content do for me?
Examples
“Revolutionize the way you ride by checking out these 15 insider motorcycle touring tips from staffers at the American Motorcyclist Association!”
“Check out these eight ways to cure a hangover so you spend your Sturgis Rally vacation succeeding, not struggling.”
“Make any future stops by the police go as smoothly as possible by checking out this list of dos and don’ts.”
Briefly states what kind of content can be expected when one reads on
Last sentence leaves reader with a cliff hanger that encourages them to click through to read more
Includes Clickable HyperLink
Body
Follows list-style format with bold headings that delineate the start of each separate idea and allow for easy skimming. (Often numbered lists)
Examples:
32 Sturgis Events Your Mom Would’ve Warned You About
The Motorcycle Pre-Ride Checklist You Should Be Following
15 Motorcycle Touring Tips that’ll Transform the Way You Travel
Accompanying photos (946px X 631px@ 72 dpi) or video embed
One sentence relative image titles and/or one paragraph cutlines provide more detailed information
Conclusion
Summation of article information
Encouragement to use and share article information
Suggestions for places to find similar information
CTA and targeted image with link to further information such as
A more comprehensive published gallery
Another article
Call for Comments
Question related to article subject matter used to spark conversation in the comments section
Examples:
“Do you have your own touring tips and tricks? Share them with other riders in the comments below!”
“What are some of your favorite Black Hills attractions to visit? Let us know in the comments below!”
About the Author
Author headshot or company logo - 200x200 px @ 72 dpi
“About [name of author]” or “Presented by [name of business]”
Approximately 75 words that introduces you or your business and outlines qualifications that make you an expert in the article’s subject matter
Include link out to author/business website