Sturgis Rider News Article Template

Title
- Concise – less than 50 characters
- Accurate
- Specific
- Exciting
- Mysterious
1920x1001px (72 dpi) Hero Image
200x200px (72 dpi) Thumbnail Image
Intro
- 1 paragraph
- 100 word maximum
- Answers questions:
  - Why is it useful/entertaining/informative/necessary to read?
  - What will this content do for me?
    - Examples
      - “Revolutionize the way you ride by checking out these 15 insider motorcycle touring tips from staffers at the American Motorcyclist Association!”
      - “Check out these eight ways to cure a hangover so you spend your Sturgis Rally vacation succeeding, not struggling.”
      - “Make any future stops by the police go as smoothly as possible by checking out this list of dos and don’ts.”
- Briefly states what kind of content can be expected when one reads on
- Last sentence leaves reader with a cliff hanger that encourages them to click through to read more
- Includes Clickable HyperLink
Body
- Follows list-style format with bold headings that delineate the start of each separate idea and allow for easy skimming. (Often numbered lists)
  - Examples:
- Accompanying photos (946px X 631px@ 72 dpi) or video embed
- One sentence relative image titles and/or one paragraph cutlines provide more detailed information
Conclusion
- Summation of article information
- Encouragement to use and share article information
- Suggestions for places to find similar information
- CTA and targeted image with link to further information such as
  - A more comprehensive published gallery
  - Another article
Call for Comments
- Question related to article subject matter used to spark conversation in the comments section
- Examples:
  - “Do you have your own touring tips and tricks? Share them with other riders in the comments below!”
  - “What are some of your favorite Black Hills attractions to visit? Let us know in the comments below!”
About the Author
- Author headshot or company logo - 200x200 px @ 72 dpi
- “About [name of author]” or “Presented by [name of business]”
- Approximately 75 words that introduces you or your business and outlines qualifications that make you an expert in the article’s subject matter
- Include link out to author/business website