See the work of 38 custom builders and the photography of renowned motorcycle photographer Michael Lichter in this free Sturgis Buffalo Chip exhibit curated by Michael Lichter.


“Heavy Mettle” Exhibit to Feature Legendary Builders Who Have Withstood the Test of Time

See Dozens of Machines Built by Master Builders for Motorcycles As Art Exhibit Curated by Michael Lichter

You and your friends!
Heavy Mettle Exhibit
Saturday, Aug. 8 - Friday, Aug. 14, 2020 – 2-10 p.m.
Buffalo Chip Event Center Near the East Gate
See this one-time collection of world-class custom motorcycles built by the most legendary builders in the industry.
It’s FREE to the public! Get there however you can.

Many motorcycle builders come and go. Economic downturns and fickle twists and turns of moto fads can yield a new crop of talent each year, only for those names to become forgotten by the onset of the next trend.

Those with metal-lined backbone and character strong enough to buck trends have earned their legendary status and a fair amount of recognition. During the 80th anniversary of the Sturgis Motorcycle Rally, you’ll have the opportunity to see 38 of these builders display a motorcycle in the style of their choosing in the Sturgis Buffalo Chip’s 2020 Motorcycles as Art exhibit titled “Heavy Mettle: Motorcycles and Art with Moxie.”

In addition, this one-time collection will give you the chance to see photographs captured by exhibit curator and legendary motorcycle lifestyle photographer Michael Lichter over his 40-plus-year career on the walls of the exhibit hall.

The exhibit is free and open to the public at the Sturgis Buffalo Chip Event Center from 2 p.m. to 10 p.m. Saturday, Aug. 8 through Friday, Aug. 14, 2020.


Heavy Mettle: Motorcycling With Moxie will feature a collection of custom motorcycles from 38 of the world’s most celebrated builders that’ll show you the spectrum of history and possibilities inherent in custom motorcycling. Without a theme to guide the builds themselves, you will see the world’s most legendary builders shine in their particular niche of custom motorcycle building that’s made them a household name in a world-class gallery setting.

In order to secure an invitation to join this show, builders must have completed at least 20 custom builds and been in business for at least 20 years. Faced with the knowledge that half of all businesses fail in the first five years, it is evident these motorcycle aficionados have fought hard to become successful and legendary well beyond the confines of the industry.

You’ll be able to get an up-close view from every angle as each bike is individually lit and displayed atop elevated pedestals spread throughout the hall.

Every bike you’ll see in the display will be built specifically for this show. This means in many cases you’ll be one of the first in the world to lay eyes on them.


The list of custom motorcycle builders scheduled to present their masterpieces at the 2020 “Motorcycles as Art” exhibit include:

Arlin Fatland

Bill Dodge

Billy Lane

Brian Klock

Carl Olsen

Chica Chikazawa

Cole Foster

Cory Ness

Dave Perewitz

Don Hotop

Donnie Smith

Eddie Trotta

Fred Cuba

Fred Kodlin

Jeff Cochran

Jerry Covington

Jim Nasi

Kaichiroh Kurosu

Ken Nagai

Kiwi Mike Thomas

Lou Falcigno

Mondo Poras

Pat Patterson

Paul Cox

Paul Wideman

Paul Yaffe

Richard Pollock

Rick Fairless

Roland Sands

Ron Finch

Russell Mitchell

Shinya Kimura

Steg Von Heintz

Steve Carpenter

Sugar Bear

Tomo Matsumura

The list of custom motorcycle builders scheduled to present their masterpieces at the 2020 “Motorcycles as Art” exhibit include:


Michael Lichter began photographing custom bikes and the biker-lifestyle in the 1970s. Working with Easyriders Magazine since 1979, he has produced over 800 stories for them. Michael is also a regular contributor to 16 other publications around the world, has 11 coffee table books to his credit and exhibits his photographic art in galleries and museums in the USA and abroad.

As a curator, Michael first started creating themed exhibitions with custom motorcycles and art in 2001 at the Journey Museum in Rapid City. In 2009, the annual exhibition was moved to the purpose-built 7,000 square foot gallery at the Sturgis Buffalo Chip where it was given the name “Motorcycles As Art.”

Michael has operated out of the same commercial photography studio in beautiful Boulder, Colorado for more than 35-years.

Find out more about Michael Lichter and see his work here:

Instagram: @michaellichterphotography

Don’t miss the one-time opportunity to get up close and personal with this incredible collection of motorcycles and art at the Buffalo Chip Event Center, because once the Sturgis Rally is over, it will never be seen again!

Arlin Fatland, 2-Wheelers, Denver, CO
Bill Dodge, Blings Cycle, Daytona Beach, FL
Billy Lane, Choppers Inc, Nashville, TN
Brian Klock, Klock Werks, Mitchell, SD
Carl Olsen, Carl’s Cycle, Aberdeen, SD
Chica Chikazawa, Chica Custom Cycles, Pinon Hills, CA
Cole Foster, Salinas Boys, Salinas, CA
Cory Ness, Arlen Ness Enterprises, Dublin, CA
Dave Perewitz, Perewitz Cycle Fabrication, Halifax, MA
Don Hotop, Don's Speed Shop, Fort Madison, IA
Donnie Smith, Donnie Smith Custom Cycles, Blaine, MN
Eddie Trotta, Thunder Cycle, Fort Lauderdale, FL
Fred Cuba, Fred's Speed and Sport, Hastings, NB
Fred Kodlin, Fred Kodlin Murdercycles, Hessen, Germany
Jeff Cochran, Speedking Racing, West Harrison, IN
Jerry Covington, Covington's Cycle City, Woodward, OK
Jim Nasi, Jim Nasi Customs, Inc., Phoenix, AZ
Kaichiroh Kurosu, Cherry’s Company, Tokyo, Japan
Ken Nagai, Ken's Factory, Inc., Nagoya, Japan
Kiwi Mike Tomas, Kiwi Indian Motorcycles, Riverside, CA
Lou Falcigno, C And L Hog Chop, Port Lucie, FL
Mondo Poras, Denver's Choppers, Reno, NV
Pat Patterson, Led Sled Customs, Dayton, OH
Paul Cox, Paul Cox Industries, Port Jervis, NY
Paul Wideman, Bare Knuckle Choppers, Wright City, MO
Paul Yaffe, Paul Yaffe Originals, Phoenix, AZ
Richard Pollock, Mule Motorcycles, Poway, CA
Rick Fairless, Strokers Dallas, Dallas, TX
Roland Sands, Roland Sands Design, Los Alamitos, CA
Ron Finch, Finch's Custom Cycles, Pontiac, MI
Russ Mitchell, Exile Cycles, Agoura Hills, CA
Shinya Kimura, Chabott Engineering, Azusa, CA
Steg VonHeintz, Steg's Psycho Cycles, Downey, CA
Steve Carpy Carpenter, Carpys Cafe Racers, La Mirada, CA
Sugar Bear, Sugar Bear Choppers, CA
Tomoaki Matsumura, Shiun Craft Works, Kobe, Japan

Which of these custom builders or artists are you most excited to see at the Heavy Mettle Exhibition? Tell us in the comments below!

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