See the work of over 40 custom builders at artists in this free Sturgis Buffalo Chip exhibit curated by Michael Lichter


“Passion Built” Exhibit Brings Custom Bikes Out of the Garage and into the Gallery

See Over 40 Labors of Love Built for the 10th Anniversary Motorcycles As Art Exhibit Curated by Michael Lichter

You and your friends!
Passion Built Exhibit
Saturday, Aug. 4 - Friday, Aug. 10, 2018 – 2 -10 p.m..
Buffalo Chip Event Center Near the East Gate
See this one-time collection of professional-quality custom motorcycles built by the passionate non-pros who are driving this industry.
It’s FREE to the public! Get there

What kinds of custom motorcycles and art can be created from pure passion and love of the machine? You’ll find out when you experience the stunning collection of masterpieces curated by Michael Lichter for the Sturgis Buffalo Chip’s® 2018 Motorcycles As Art™ Exhibition, “Passion Built – Garage to Gallery.”

During the exhibit’s historic 10th year at the Buffalo Chip, you’ll get to know the works of a diverse group of over 40 custom builders and artists hand selected by exhibit curator Michael Lichter. This one-time collection will assemble a remarkable group of professional-quality custom motorcycles all built outside of a professional workplace during the builders’ free time.

This groundbreaking exhibit proves non-pros have a more powerful voice than ever before, and confirms that it won’t ever be just a small handful of professionals who get to decide where the industry is headed.

The exhibition is free to the public and open in the Buffalo Chip’s Event Center 2 -10 p.m., Saturday, Aug. 4 through Friday, Aug. 10, 2018.


Passion Built – Garage to Gallery will show you just how much one can achieve with passion and hard work, by showcasing the creations of incredible at-home builders in a world-class gallery setting. 

The enormous amount of time and energy these builders dedicate to their creations puts their bikes on par with those built by a professional. The fact these customs will have all been built in the evenings and over the weekends makes these labors of love arguably even more impressive than a pro build.

By creating an exhibition filled entirely with the work of those who build in their spare time, curator Michael Lichter has ensured you’ll see just how diverse the world of custom bike building truly is.

No matter the style, you’ll be able to get an up-close view from every angle as each bike is individually lit and displayed atop elevated pedestals spread throughout the hall.

In addition to only displaying the work of those who build in their spare time, every bike you’ll see in the display will be built specifically for this show. This means in many cases you’ll be one of the first in the world to lay eyes on them.


Outwardly, the builders Michael Lichter selected for Passion Built are about as different as they come. They vary in ages, walks of life and geographic locations, and their “day jobs” span from attorney to nationally touring rock star. The remarkable attribute they all share is the energy and passion that drives them to work on their projects after returning home from a full day’s work.

Ben Jordan – Waxhaw, NC
Ben Zales - Burbank, CA
Brad Gregory – Glenwood, IA
Brad Richards & Ry Seidler – Milwaukee, WI / Detroit, MI
Bryan Lane - Waxhaw, NC
Bryan Stalcup - Arlington, TX
Oscar Salas & Carsten Fritzen - Beaufort, SC
Chris Callen – Tarentum, PA
Chris Graves – Milwaukee, WI
Chris Tope - Richardson, TX
Christian Newman - Buffalo, NY
Clinton Wallace – Cleveland, TX
Dan Rogensvoog – Franksville, WI
Dave Polgreen – Santa Ana, CA
Eric Stein – Monroe, NC
Gilby Clarke – Sherman Oaks, CA
Jack Deagazio – East Syracuse, NY
Jeff Holt – Orange County, CA
Johnny Humphrey – Terre Hill, PA
John Barwood – Payson, AZ
Justin McNeely – Jackson, MO
Kevin “Teach” Bass - Prior Lake, MN
Mark Shell - Idaho Falls, ID
Marty Davis - Pensacola, FL
Nick Pensabene – Edgewater, FL
Peter Ballard - Barrington, NH
Randall Noldge – Saint Louis, MO
Rick Pew – Fort Lupton, CO
Skeeter Todd – Maryland, NY
Stacy McCleary – Manteca, CA
Steven Bates – Saginaw, TX
Tim Dixon – Ten Mile, TN
Tim Scates - Waller, TX
Ulf Musekamp - Munich, GERMANY
Walker Pew - Frederick, CO
Wayne Burgess – Fenwick, Ontario, CANADA
Wil Thomas – Los Feliz, CA
Xavier Muriel - Round Rock, TX


In addition to the custom motorcycles on display, you’ll have the opportunity to take in complementary 2-dimensional art hanging throughout the hall alongside each motorcycle, as well as a display of ten hand-painted helmets, each from a different artist, provided by exhibition sponsor Biltwell.

✦ = Artwork on the walls
✧ = Custom painted Helmet

Aaron Kruger - Denver, CO ✧
Ana Vivian - New York, NY ✧
Anthony Phillip Festa - NY ✦
Billy spACEy Lyons - Meridian, MS ✦✧
Chris Callen - Tarentum, NY ✦✧
Christopher Galley - Buffalo, NY ✦✧
Dan Venditto - Ephrata, PA ✦
Genevieve Mariani - Pasadena, CA ✧
Grail Ogzewalla - Staunton, VA ✦✧
Jimmy Frizell - Sussex, NJ ✧
Ken Carvajal - Lombard, IL ✦
Ray Drea - Whitefish Bay, WI ✦✧
Steve Cabalellero - Carlsbad, CA ✦✧
Tyler Nottingham - China Grove, NC ✦


Michael Lichter began photographing custom bikes and the biker-lifestyle in the 1970s. Working with Easyriders Magazine since 1979, he has produced over 800 stories for them. Michael is also a regular contributor to 16 other publications around the world, has 11 coffee table books to his credit and exhibits his photographic art in galleries and museums in the USA and abroad.

As a curator, Michael first started creating themed exhibitions with custom motorcycles and art in 2001 at the Journey Museum in Rapid City. In 2009, the annual exhibition was moved to the purpose-built 7,000 square foot gallery at the Sturgis Buffalo Chip where it was given the name “Motorcycles As Art.”

Michael has operated out of the same commercial photography studio in beautiful Boulder, Colorado for more than 35-years.

Find out more about Michael Lichter and see his work here:


Don’t miss the one-time opportunity to get up close and personal with this incredible collection of motorcycles and art at the Buffalo Chip Event Center, because once the Sturgis Rally is over, it will never be seen again!

Which of these custom builders or artists are you most excited to see at the Passion Built Exhibition? Tell us in the comments below!

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