Sturgis, SD – Less than a month has passed since the final chord of 2017 rang through the Sturgis Buffalo Chip amphitheater, and already the legendary venue has locked in one of the biggest names in the biz to headline its 37^th annual party in 2018. With a big fistful of hits and industry awards in his back pocket, Eric Church will rock the Buffalo Chip’s Wolfman Jack Stage on Wednesday, Aug. 8, 2018. The first of many of the world’s top music stars to be announced to perform at the Chip in 2018, Church brings a rock-solid repertoire of hits and the country flavor Chip fans have been requesting. Watch Buffalo Chip President Rod Woodruff make the announcement in this video: http://www.buffalochip.com/BANDS.

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Sturgis Buffalo Chip^® rock onslaught is announced to round out the 2017 lineup.

Sturgis, SD (July 18, 2017) – The addition of 13 more acts, including chart-topping rock bands Blue Oyster Cult and All That Remains completes the 2017 Sturgis Buffalo Chip^® band lineup, leaving no doubt that “Largest Music Festival in Motorcycling^®” is again presenting another spectacular lineup. The Buffalo Chip has already announced dozens of legendary artists who cater to classic rock, heavy metal and country music fans such as Ozzy Osbourne, The Doobie Brothers, Lynyrd Skynyrd, blink-182, George Thorogood and the Destroyers, Shinedown, Justin Moore and many more. Some of the world’s top party bands have also made the list including Pop Evil, Alter Bridge, Blackberry Smoke, RATT, Night Ranger, Drowning Pool and Trapt. More band information and the official 2017 full lineup announcement video which features some of the most scenic rides in the Black Hills can be found here: BuffaloChip.com/BANDS

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Stunts, bike shows, the Buffalo Chip Superstore and more combine to make the CrossRoads a rally hot spot. Premium accessories and exclusive service perks include free Indian Motorcycle loaners while services are being performed.

Sturgis, SD (July 11, 2017) – The essential rally experience of shopping for motorcycle parts and accessories, and getting a tune up or a trick out has now become centralized to a one-stop shop with the opening of the all-new Buffalo Chip Superstore, located at the free-access CrossRoads at the Sturgis Buffalo Chip^®. This new destination adds to the exciting and eclectic mix of events, attractions and entertainment at the CrossRoads, which includes acres of paved vendor shopping, plenty of free parking, OEM and custom bike displays, stunts shows, bike shows, bikini bike wash, live music tasty food, $2 beers and clean restrooms.

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The new king of country lovers’ country is coming to lay his chart-topping twang on the Chip. 

Sturgis, SD (June 22, 2017)  Six no. 1 country hits, seven in the top ten, and three albums that debuted at no. 1 has earned Justin Moore the right to not only grab a drink at the Sturgis Buffalo Chip®, but to also take control of its world-famous Wolfman Jack Stage on Monday, Aug. 7. Moore’s latest hit single, “You Look Like I Need a Drink” has taken both country music lovers and the charts by storm following a whirlwind of musical successes. Moore will take the stage just prior to GRAMMY-winners The Doobie Brothers and following “The Electric Reverend” Jimmie Bratcher.

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Some of Hollywood’s brightest stars and motorcycling’s top industry leaders will hit the road with riders at the 2017 Legends Ride presented by GEICO Motorcycle, and meet and mingle with a select few at a special lunch.  

Sturgis, SD (June 20, 2017) – Some of Hollywood’s biggest stars will be joining the Buffalo Chip’s milestone 10^th Anniversary 2017 Legends Ride and entertaining guests at the Legends Lunch in Deadwood, S.D. on Monday, Aug. 7, making the events two of the hottest tickets of the rally. In addition to having long been known as the place to catch celebrities as they mingle with riders, this signature Buffalo Chip charity event also generates significant funds with 100 percent of rider fees donated to South Dakota Special Olympics and the Sturgis Motorcycle Museum.

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Adrenaline pumping, Baja-style racing taking over the Sturgis Buffalo Chip PowerSports Complex^®June 9 and 10.

Buffalo Chip, SD (June 7, 2017) – The dirt will fly when the Baja-style, Yellowstone Off-Road Races kick off the 2017 season on the award-winning track at the Sturgis Buffalo Chip PowerSports Complex on June 9 and 10. Race enthusiasts are in for some exciting live racing action, camping under a starry sky and live music at the Buffalo Chip. The race, dubbed the “Buffalo Chip 100,” is one of four in the Yellowstone’s “Wild West Off-Road Series.”

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The Best Party Anywhere!^® will kick off with some hell-raising grooves and monstrous vocals.

Sturgis, SD (June 6, 2017) The two heavy metal bands chosen to open the Wolfman Jack Stage at the Sturgis Buffalo Chip^® on Friday, Aug. 4 have reputations for presenting shows burning with fiery musical adrenaline. Trapt, an alternative metal band with a heavy hit and seven albums on their resume, will open for Drowning Pool, a platinum-plus band that promises to deliver some aggressive heavy rock. The performances will ignite fans looking to kick off the rally with a blazing-hot concert. See the band announcement video and find more info by visiting www.BuffaloChip.com/BANDS.

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Respecting the sacrifice many have made for our country in the name of freedom and democracy is the very foundation of the Freedom Celebration.

Buffalo Chip, SD (June 1, 2017) – A tradition that began over 25 years ago will continue in 2017 as the Sturgis Buffalo Chip® again sets aside a day to honor all those who have served and sacrificed to protect American lives and freedom. The 26^th annual Freedom Celebration presented by Black Rifle Coffee Company will take place on Thursday, Aug. 10 and include a full day of riding and events that includes a celebration on its main stage recognizing a few worthy warriors with the Bob Hanson Distinguished Service Award. These same courageous veterans have committed to making presentations and imparting personal accounts of patriotism to those who attend. The celebration will culminate with performances by George Thorogood and Blink-182. More information can be found at BuffaloChip.com/FreedomCelebration

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The BMW K 1600 B “Bagger” will make its demo debut and a lasting impression at the 2017 rally.

Sturgis, SD (May 25, 2017) – For the first time ever, BMW Motorrad USA is offering free demo rides on its soon-to-be-released K 1600 B “Bagger,” and the company has chosen the Sturgis Buffalo Chip^® as the place to do it. Ten of the highly anticipated new bikes will be shipped to the Buffalo Chip for the exclusive demo ride opportunity, along with a full stable of new innovative BMW motorcycle models. BMW Motorrad representatives will be on hand at the Buffalo Chip’s free-access CrossRoads to show off all of the new bikes and assist with demo rides Friday, Aug. 4 through Saturday, Aug. 11.

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Builders, bikes and customs enthusiasts roll into the “Bike Show Capital of the World” for a solid week of shows.

Sturgis, SD (May 23, 2017) – Flashy chrome, crazy customization, new-tech engineering and old-school horsepower will all be on display at the Sturgis Buffalo Chip^® in August when seven distinct bike shows make the venue the “Bike Show Capital of the World.” The motorcycle shows, scheduled to take place Saturday, Aug. 5 - Friday, Aug. 11, will feature the most eye-popping machines at the rally. Participants in most shows have the opportunity to win prizes ranging from cold, hard cash and custom trophies to a full feature in a national magazine. The bike shows, all slated to present various makes, models and customs, are open and free for public viewing. Find more information at www.BuffaloChip.com/EVENTS/Bike-Shows

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