Carey Hart is one of the most recognized names in all of freestyle motocross. In 1998, the freestyle motocross movement was born with Carey leading the way. From the sport’s inception, Carey has been one of the most innovative riders in the sport. He is the inventor of the Hart Attack, and at the 2000 Gravity Games Carey etched his name in the record books as the first rider ever to complete a back flip on a 250cc motorcycle. The back flip catapulted Carey, and Freestyle Motocross as a whole, to an entirely new level. The stunt got the world’s attention; it was even featured on Ripley’s Believe It or Not!
Carey has traveled the globe on a quest to put freestyle motocross on the map. His popularity has helped increase exposure for the sport of Freestyle Motocross. He has been featured in nationwide ad campaigns for Ford and Mountain Dew as well as in such print publications such as Paper Magazine, Teen People, EXPN The Magazine, Rolling Stone, and has graced the covers of numerous motocross magazines. Carey has also starred on The Late Show with David Letterman, appeared on The Today Show and has starred in ESPN/Touchstone Pictures’ IMAX film, Ultimate X and has cameo appearances in Columbia Pictures’ XXX and Touchstone Pictures’ Charlie’s Angels II and in the VH1 reality show The Surreal Life.
In addition to these business ventures, he still dedicates significant time to one of his biggest passions, his Supercross team. Carey along with co team owner Ricky Carmichael are leading the way of motocross team sponsorship with their RCH team landing cooperate sponsors like Dodge and Jimmy John. This past year RCH signed Ken Roczen how took the team to its first ever Supercross win and their first win in the motocross series.