As Director of Market Outreach for Harley-Davidson Motor Company, Claudia Garber leads the strategy of inspiring more women to enter the sport of motorcycling. Prior to this current position, she served in marketing, communication and product planning roles for Harley-Davidson’s Asia Pacific and Latin American regions.
Garber joined Harley-Davidson in 2006 after a successful career at Case New Holland, a global manufacturer of construction and agricultural equipment. During her 16 years at Case New Holland, Garber held a variety of marketing, communication and brand management roles, the most recent being Director of Strategic Marketing. She has an M.B.A. from “Thunderbird”, the American Graduate School of International Management, and a B.A. in Psychology from the University of Wisconsin-Milwaukee. Garber, her husband and two sons reside in Milwaukee, Wisconsin. She currently rides a Harley-Davidson Fat Boy Lo.