Lauren Swanson has been riding motorcycles since she was 2 months old – since the time her dad put her on the back of his 1992 Harley-Davidson Heritage. She’s been riding her own bike since 2013 and now works for Harley-Davidson Motor Company in marketing. Lauren is responsible for initiatives for female ridership, diversity and inclusion, and more. She is extremely passionate about supporting women who ride and new riders in their journey. She is always encouraging learn to ride courses and loves to bring riders along their journey. Lauren travels all around the United States running events for Harley-Davidson and loves meeting customers and hearing their stories.