Lauren Swanson
@booksbikesandbrewscity
Lauren Swanson is a consumer-first marketer who thrives on collaboration and relationship building. Passionate about growing women’s ridership, she actively supports and encourages more women to join and thrive in the moto community.
Lauren has been working in the powersports industry for the last 6 years. She previously was at Harley-Davidson, where she managed experiential marketing, partnerships, and events focused on diversity, equity, and inclusion. She now serves as the Marketing Manager, Americas and Global PR Manager at Cardo Systems, the global leader in helmet communication technology.
She also just started her own small business – Doublestar Moto, a custom jersey printing company. She collaborates both with organizations and individuals to create custom moto jerseys as well as screen-printed products.
When she’s not crafting impactful marketing strategies, Lauren is on two wheels—whether it’s street, ADV, or dirt. She rides a Harley-Davidson Pan America Special and a Sherco SEF-300.
Lauren’s journey began on the back of her dad’s bike at just two months old. With 13 years of riding experience under her own belt, she rides internationally and across the U.S., often leading women’s rides and making appearances at moto events nationwide.