Rod “Woody” Woodruff is the President and CEO of the Legendary Sturgis Buffalo Chip. Since its beginnings in 1981, Woody has transformed what was once 20 acres of leased land into a 600-acre entertainment destination. Top name entertainment acts consistently fill The Chip’s concert lineup year after year, including icons like Aerosmith, Bob Dylan, Kid Rock and Ozzy Osbourne. Woodruff practiced law and developed real estate for 20 years before retiring and turning all of his time to maintaining one of the top party venues in America. Since then, he has turned the Buffalo Chip into the focal point of the Sturgis Rally. His wife Carol and his children, Daymon and Toni, also assist in the management of the Buffalo Chip.