STURGIS BUFFALO CHIP BIKER BELLES DIRECTOR
Kickstarting her career in medicine and education with a Master’s of Science, Toni’s life shifted into the family business at the Sturgis Buffalo Chip. The Chip is a 40+ year old venue that has come to define the energy and excitement of the Black Hills Motorcycle Rally, hosting hundreds of thousands of motorcycle enthusiasts and globally known musical artists.
Toni manages a wide variety of responsibilities at the Buffalo Chip and is often seen in front of the camera representing the Chip for media, working behind the scenes with vendors, and is the director for the 15-year plus Biker Belles event series.
Biker Belles is a female-centric and charity-driven event series that celebrates women in motorcycling through mentorship, encouragement, and empowerment. With the crown jewel event part of the annual Black Hills Rally, Toni plans to expand the event series and the influence the Buffalo Chip has to welcome female riders and passengers to the “Best Party Anywhere.”
In addition to being a key driver for the motorcycle community, she also serves on the Black Hills & Badlands Tourism Board and enjoys the ranch life with her husband, Ed.