Kickstarting her career in medicine and education with a Master of Science, Toni’s life shifted into the family business at the Sturgis Buffalo Chip in 1999. She manages a wide variety of company responsibilities and is often seen in front of the camera representing the Chip for media, working behind the scenes with vendors, and directing the Biker Belles.
For 15 years, Biker Belles has served as a female-centric and charity-driven event series that celebrates women in motorcycling through mentorship, encouragement, and empowerment. With its crown jewel event taking place during the annual Black Hills Rally, Toni plans to expand the event series and the influence the Buffalo Chip has to welcome female riders and passengers to the “Best Party Anywhere.”
In addition to being a key driver for the motorcycle community, she also serves on the Black Hills & Badlands Tourism Board and enjoys the ranch life with her husband, Ed.