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Best Sturgis and Black Hills Area Motorcycle Rides

Ride Alongside Celebrities and All of Your Friends during these Sturgis Buffalo Chip® Rides!

The world has millions of miles of roads to explore, but riders agree time and time again that some of the most amazing stretches of highway are found in the Black Hills of South Dakota. So if you’re headed to the Hills this August, let the Sturgis Buffalo Chip be your guide to the best rides!

Legends Ride®
Biker Belles®
Rusty Wallace Ride
Heroes Honor Ride

Legends Ride® - Monday, Aug. 4, 2025

Presented by Progressive

Ride and rub elbows with some of the biggest names in the biz on an awe-inspiring ride that starts in historic Deadwood, SD and ends at the Legendary Buffalo Chip. Celebrities who have made appearances on The Ride That Rocks™ include Aerosmith’s Steven Tyler, Journey’s Neal Schon, Orange County Choppers’ Paul Teutul, Sr., South Dakota Governor Kristi Noem and the Ness family, just to name a few. One hundred percent of rider fees support worthy local charities.

Sturgis Buffalo Chip Campground Admission and Entertainment for First 50 Riders to Reserve!
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Legends Ride® - Monday, Aug. 4, 2025

Biker Belles® - Tuesday, Aug. 5, 2025

Experience a day of Real Riders, Real Stories and Real Passion during the annual Sturgis Buffalo Chip Biker Belles Celebration! You’re invited to join the guided Morning Ride™ through the beautiful Black Hills and participate in a day of festivities that celebrates women in riding and supports organizations benefitting women’s causes.

Be one of the first 30 to contribute to get upgraded to the 5-Star Package!
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Biker Belles® - Tuesday, Aug. 5, 2025

Rusty Wallace Ride - Friday, Aug. 8, 2025

Meet and ride alongside Rusty Wallace, his celebrity NASCAR driver friends and top racing industry executives! The Rusty Wallace Charity Ride starts and ends at Outlaw Square and The Rocksino by Hard Rock Deadwood where you can meet NASCAR celebrities, motorcycle industry icons, get autographs, and enjoy comradery of riders and NASCAR fans like you! The ride takes you through an incredible route chosen by Rusty himself to an exclusive reception.

Sturgis Buffalo Chip Campground Admission and Entertainment for First 50 Riders to Reserve!
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Rusty Wallace Ride - Friday, Aug. 8, 2025

Heroes Honor Ride - Sunday, Aug. 3, 2025

Celebrate the heroes who go above and beyond for their fellow Americans–our veterans and first responders. On Sunday, Aug. 3, 2025, the Heroes Honor Ride will host its inaugural ride from the Center of the Nation Monument in Belle Fourche, SD to the Legendary Sturgis Buffalo Chip. Your rider registration goes to the purchase and customization of a motorcycle for a pre-selected ride honoree. This honoree is an individual who has gone above and beyond in their service to their fellow man through their work as a first responder.

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Heroes Honor Ride - Sunday, Aug. 3, 2025

“I return each year, as we love to ride and hang out with our friends. The Chip makes it possible for everyone in our group to enjoy the rides, bands and companionship all in one place. There are other places we could go, but the Chip allows something for everyone from the young to the old. CHIP IT.”
– Matt Hammonds