A Message from Woody About the Sturgis Motorcycle Rally

Published on Monday, April 5, 2021

Have you been relying on the news or, worse yet, the rumor mill to get your Sturgis Rally information? If so, there’s a good chance you’ve been operating on old info or “alternative facts.” When it comes to something as important as a trip to Sturgis, it’s best to get your intel straight from the source. And what better source than the rally’s largest promoter, Rod “Woody” Woodruff, founder and president of the Sturgis Buffalo Chip®?!

How to Do the Sturgis Buffalo Chip® - Sturgis Motorcycle Rally information

Published on Monday, March 15, 2021

It’s official. You’ve decided you’re going to the Buffalo Chip for the Sturgis Motorcycle Rally.

Knowing the Chip is the original venue that hosts the rally’s most legendary bands, entertainment and events probably helped seal your decision. But now that your plan is in motion, there’s a good chance you’ve come across some things you don’t know about the Buffalo Chip.

Just because you’re looking for an adventure doesn’t mean you have to wing it and risk getting hit with unexpected surprises. Check out the videos below to learn more about what your trip has in store for you!

1982 to Today: The Buffalo Chip's History Through Posters

Published on Thursday, March 11, 2021

It would’ve been hard to predict what the Sturgis Buffalo Chip® would be like today had you asked the first bikers who rolled through the gates in 1982. Back then the original By Bikers, For Bikers® event looked a bit more like a three-day keg party in a pasture, with a handful of bands and a few hundred friends.

The early days of the Best Party Anywhere® may have been small by today’s standards, but those who attended knew they had stumbled upon something special.

ATTENTION ATTENTION: Shinedown is Coming to The Best Party Anywhere®

Posted on March 10, 2021 12:15

Summer Concerts Are Back! The Sturgis Buffalo Chip is bringing the Sound of Madness
to the festival’s lineup with modern rock royalty Shinedown, Friday, Aug. 13, 2021

Sturgis, SD (March 9, 2021): The Largest Music Festival in Motorcycling® just cranked
the throttle and volume to eleven with alternative metal chart-toppers Shinedown set to
rock the Sturgis Buffalo Chip’s 40th-anniversary party Friday, Aug.13. Joining Kid Rock
and ZZ Top on the nine-night festival lineup, the Jacksonville, Florida quartet will “Cut
The Cord” on fans’ daily grind on the second Friday of the Sturgis Rally. The Buffalo
Chip's Sturgis Rally concert video announcement can be seen at
BuffaloChip.com/BANDS.

Gimme All Your Lovin’ and a ZZ Top Announcement, Too!

Posted on February 12, 2021 17:58

The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, live on Wednesday, Aug. 11. And as the world-renowned expert in the definition of fun, the Sturgis Buffalo Chip is celebrating the announcement and Valentine’s Day by showing love with the fans through internet memes.

Sturgis, SD (Feb. 12, 2021): While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day. Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip decided to play around with fans’ hearts using the great unifier of our time – internet memes.

Sturgis Buffalo Chip Joins with Industry Leaders Lloyd’z Garage to Create Indian Customization and Performance Destination

Posted on December 09, 2020 15:38

(Sturgis, SD 12.10.20) The Sturgis Buffalo Chip®, the world’s largest music and motorcycle festival, is proud to announce that it has teamed up with industry leaders Tim Sutherland and Lloyd Greer to create a one-of-a-kind destination for aftermarket Indian customization and performance upgrades. The brand-new Lloyd’z Garage will make its debut for the upcoming 81st rally in August. The site of the new Lloyd’z Garage is at the Buffalo Chip’s free-access CrossRoads commercial property. The location will be a must-see destination for Indian owners during the rally and year-round, offering them a wide range of parts and accessories, and high-output performance upgrades.