Sturgis Rider® News Blog

Meet 2024 Poster Model Vanessa

They say good things come to those who wait. For Vanessa Roscamp, three years of dedication and personal transformation was what it took for her to win the title of Buffalo Chip Poster Model. For those of you who have been following along with her journey, as well as the rest of the fantastic finalists, your wait is over, too. The photos have arrived!
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Meet the 2024 Sturgis Buffalo Chip Poster Model Finalists

More women than ever before showed up and showed out for the Buffalo Chip Poster Model Search in 2024, and with good reason! Thanks to sponsors Twisted Tea, Pepsi, Fozzy’s Cycle Shop, High Seas Rally, Snap-on Tools of the Black Hills, Silverado Franklin and XRock, this year’s winner will be going home with over $16,000 in cash and prizes, in addition to becoming the face of the Sturgis Buffalo Chip for 2024. Out of hundreds of contestants, these 24 women will be moving forward to the finals hosted by XRock on May 4, 2024.
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6 Ways Anyone Can Get on Stage at the Sturgis Buffalo Chip®

It doesn’t matter if you’re the next Hendrix, can burp your ABCs or are simply riding a streak of luck. There’s a way for anyone to get on stage at the Sturgis Buffalo Chip. If you’d like to walk in the very footsteps of some of the most legendary names in music and spend a moment in the spotlight make sure you check out these five simple ways that can land you a spot on the Chip stage.
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Buffalo Chip News

Motorcycles As Art™ Exhibit Releases 2024 Builder and Artist Lineup

World-class, museum-quality motorcycle and art exhibit returns to the Sturgis Buffalo Chip® for 16th annual show

The Sturgis Buffalo Chip’s renowned Motorcycles As Art Exhibit is going big for 2024 with a full roster of celebrated motorcycle builders and artists taking part in the 16th annual show. Carrying on Michael Lichter’s tradition, who established and curated the exhibit for 14 years at the Chip, this one-time exhibition will be held at the newly updated Sturgis Buffalo Chip Event Center for six days only during the 84th annual Sturgis Rally. Rallygoers may explore the Motorcycles As Art Gallery Saturday, Aug. 3 through Thursday, Aug. 8 from 3 p.m. to midnight. More information and passes are available at
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Viral Sensation Opening for the #1 Requested Sturgis Rally Act

On Tuesday, Aug. 6, Dasha brings her exploding popularity to Women’s Day at the Chip prior to a performance from country superstar Jelly Roll

One of the most anticipated nights of the rally just got a whole lot more star-studded with up-and-coming country star Dasha performing live at the Largest Music Festival in Motorcycling® on Tuesday, Aug. 6 prior to a performance from the #1 most requested Sturgis Rally artist, Jelly Roll. Dasha brings her fresh talents to a Buffalo Chip lineup that includes Jelly Roll, Kid Rock, Travis Tritt, Theory of a Deadman, Aaron Lewis, Bad Wolves, Hinder, Quiet Riot and more. Passes are available now at
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Bang Your Head with Quiet Riot at the Sturgis Buffalo Chip®

On Monday, Aug. 5 Quiet Riot takes the Buffalo Chip crowd back to the glory days of heavy metal

The Best Party Anywhere® is calling in a “Metal Health” day on Monday, Aug. 5 with ‘80s heavy metal gods Quiet Riot performing on the legendary Wolfman Jack main stage prior to a performance from Aaron Lewis. The Sturgis Rally is getting a whole lot louder with the addition of Quiet Riot to an already stacked 2024 Buffalo Chip lineup that includes Jelly Roll, Kid Rock, Travis Tritt, Theory of a Deadman, Aaron Lewis, Bad Wolves, Hinder and more. Passes are available now at
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