Sturgis Rider® News Blog
Behind the World’s Biggest Bike Show Series: The Unsung Builders of Sturgis
While the custom machines draw the crowds, it’s the builders, curators, and organizers behind the scenes who make it all happen. This is a look at the people who bring the shows to life — without the spotlight, but with all the passion.
The early days of the Best Party Anywhere® may have been small by today’s standards, but those who attended knew they had stumbled upon something special.
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Meet 2025 Poster Model Denaye
Bold, beautiful, kind, funny and full of fire–Denaye Austad caught the judges’ attention during the preliminaries of the 2025 Sturgis Buffalo Chip Poster Model Search. And her charisma, confidence and charm helped her take the top spot amongst a record number of highly qualified finalists. You’ll have plenty of chances to meet Denaye and grab a signed poster at the Chip during the 2025 rally. But no need to wait—click through for an exclusive look at her shoot with photographer Aaron Packard and hear more from Denaye in her own words.
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Meet the 2025 Sturgis Buffalo Chip® Poster Model Finalists
The heat is on, and the competition is stacked. With 24 gorgeous contestants still in the running, the 2025 Buffalo Chip Poster Model Search is bursting at the seams! A record number of ladies brought sizzle to the semi-finals, and now these smokin’ hopefuls are strutting closer to the ultimate prize. One of these women will win over $19,000 in cash and goodies, not to mention the honor of becoming the face of the Sturgis Buffalo Chip in 2025, thanks to Twisted Tea, Bella Tan, Cassio’s Tattoo Gallery, Deadwood Tobacco Company, Lloyd’z Garage, Pepsi, Silverado Franklin, Sturgis Harley-Davidson and XROCK. It's all coming to a head during the finals on Saturday, May 3 at Robbinsdale Lounge in Rapid City, but you don't have to wait. Meet the finalists now!
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Buffalo Chip News
Legendary Sturgis Buffalo Chip Revving Into High Gear With Expansion On The Horizon
The Sturgis Buffalo Chip, celebrated as the “Best Party Anywhere” for the nicest people on the planet, is gearing up for an exhilarating new chapter! Get ready to experience its authentic spirit as it expands to exciting new locations throughout the U.S. and beyond. Today, visionary developer Mark Advent, the creative mind behind Las Vegas’ iconic New York New York hotel and casino and the founder of Buffalo Chip Global, announced a landmark deal with the Sturgis Buffalo Chip, embarking on an ambitious journey to take this renowned entertainment and lifestyle institution on the road!
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Don’t Miss the Big One! Sturgis Buffalo Chip 2025
The Largest Music Festival in Motorcycling® just released their entire artists and events lineup to complete The Best Party Anywhere® at the 85th Sturgis Rally. It is a one-for-the-record-books complete band and event lineup that features Nickelback, Jason Aldean, Five Finger Death Punch, Marilyn Manson, ZZ Top, Stone Temple Pilots, Bare Knuckle Fighting Championship, KISS’ Gene Simmons, Buckcherry, Hinder, Josh Ross, Saliva, Pop Evil, Citizen Soldier, AMA Arenacross, Ultra4 USA Racing, DRT’s Slippin & Sliding Flat Track Racing, Sturgis Battle of the Bands winner STIL RUNNIN, Scotty Hasting, Peach Street Revival, Cordell Winter, Cody Lee Meece, Krysten Knievel, Goodfire, Big Skillet, Cönaxx, and Van Zeppelin.
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Announcing Two Days of Crazy A$$ Stunts at the Sturgis Buffalo Chip
The Sturgis Buffalo Chip is bringing back the time-honored tradition of daredevilism at the Sturgis Rally, only bigger and ballsier than ever. The Sturgis Buffalo Chip has always attracted daredevils, those rebels who stare fear straight in the eye. For 2025, the Chip is doubling the danger for twice the thrills. That’s too much madness to fit in one day. Too much daredevilry to fit in one Wednesday. The tradition of Daredevil Wednesday becomes Daredevil Days. Two days of crazy a$$ stunts in the amphitheater on Wednesday, Aug. 6 and Thursday, Aug. 7!
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