Then & Now Photo Journey – The First Party in the Pasture AND The Party Today

Published on Thursday, February 4, 2021

On Aug. 13, 1982, a group of fun-loving bikers rode into an 80-acre field just east of Sturgis, SD for the very first time. After attending the Sturgis Rally for decades, bikers had been cast off by the city as riff-raff. So, these wandering spirits rode onward in search of a place they could call home—somewhere they could experience music, freedom and camaraderie with no hassles.

How to Do Sturgis Vol. 1 - Answers to First-Timer Questions About Navigating through the Black Hills

Published on Wednesday, February 3, 2021

After years of dreaming and scheming, you’re finally doing it. You’ve decided this is the year to embark on a journey you’ve heard will be the greatest adventure of your life—you’re taking a trip to Sturgis!

But now that you’re excited and all your Facebook buddies are jealous, questions start swirling through your head.

What are the local motorcycle laws?

Do I need a helmet?

24 Bands That Could Rock the Sturgis Buffalo Chip's Motorcycle and Music Festival?

Published on Saturday, January 9, 2021

Securing bands for The Best Party Anywhere® is no easy feat.

It often takes the entire year before all the variables fall into place.

But the process always starts by listening to requests from fans like you.

Planning is currently underway, and lots of you have been asking about bands and listing ones you’d ride across the country naked in a blizzard to see perform.

So far, the Buffalo Chip has already secured Kid Rock and is taking submissions for two additional acts through an opportunity with ReverbNation. But there’s room for a lot more!

Gimme All Your Lovin’ and a ZZ Top Announcement, Too!

Posted on February 12, 2021 17:58

The Sturgis Buffalo Chip is bringing in the ultimate, no-nonsense, make-you-party-so-hard-you-forget-what-planet-you’re-on band, ZZ Top, live on Wednesday, Aug. 11. And as the world-renowned expert in the definition of fun, the Sturgis Buffalo Chip is celebrating the announcement and Valentine’s Day by showing love with the fans through internet memes.

Sturgis, SD (Feb. 12, 2021): While the world is busy getting sucked into a black hole of seriousness, the Sturgis Buffalo Chip is bringing blues-rock divinity ZZ Top to the masses as a reminder that good old rock and roll can help bring back their smiles. Festival fans worldwide are getting a ZZ Top announcement from the venue just in time for Valentine’s Day. Since ZZ Top music is about having fun and Valentine’s Day is a time for human connection, the Buffalo Chip decided to play around with fans’ hearts using the great unifier of our time – internet memes.

Sturgis Buffalo Chip Joins with Industry Leaders Lloyd’z Garage to Create Indian Customization and Performance Destination

Posted on December 09, 2020 15:38

(Sturgis, SD 12.10.20) The Sturgis Buffalo Chip®, the world’s largest music and motorcycle festival, is proud to announce that it has teamed up with industry leaders Tim Sutherland and Lloyd Greer to create a one-of-a-kind destination for aftermarket Indian customization and performance upgrades. The brand-new Lloyd’z Garage will make its debut for the upcoming 81st rally in August. The site of the new Lloyd’z Garage is at the Buffalo Chip’s free-access CrossRoads commercial property. The location will be a must-see destination for Indian owners during the rally and year-round, offering them a wide range of parts and accessories, and high-output performance upgrades.

Kid Rock and $30,000 Giveaway Announced to Kick Off 2021 Sturgis Buffalo Chip®

Posted on November 27, 2020 16:46

Sturgis, SD (Nov. 27, 2020): Confident that open air festivals can be held responsibly and hot off the heels of a successful 2020 event, the Sturgis Buffalo Chip is blowing the gate wide open for the 81^st Anniversary of the Sturgis Rally with the largest live entertainment announcement since the pandemic began. The American Badass, Kid Rock, will take the legendary Wolfman Jack Stage at The Largest Music Festival in Motorcycling® on Sunday, Aug. 8, 2021. In addition to kicking off the campground’s festival lineup, the Buffalo Chip has partnered with two dominating names of the Sturgis Motorcycle Rally, Black Hills Harley-Davidson and Liv Hospitality, to award a once-in-a-lifetime $30,000 King of Sturgis prize package to one winner and three of their friends. The King of Sturgis™ Giveaway registration is now open at KingOfSturgis.com. The Kid Rock video announcement can be seen here www.buffalochip.com/BANDS. Entertainment is free with camping.