Sturgis Rider® News Blog
Meet 2025 Poster Model Denaye
Bold, beautiful, kind, funny and full of fire–Denaye Austad caught the judges’ attention during the preliminaries of the 2025 Sturgis Buffalo Chip Poster Model Search. And her charisma, confidence and charm helped her take the top spot amongst a record number of highly qualified finalists. You’ll have plenty of chances to meet Denaye and grab a signed poster at the Chip during the 2025 rally. But no need to wait—click through for an exclusive look at her shoot with photographer Aaron Packard and hear more from Denaye in her own words.
Read more…
Meet the 2025 Sturgis Buffalo Chip® Poster Model Finalists
The heat is on, and the competition is stacked. With 24 gorgeous contestants still in the running, the 2025 Buffalo Chip Poster Model Search is bursting at the seams! A record number of ladies brought sizzle to the semi-finals, and now these smokin’ hopefuls are strutting closer to the ultimate prize. One of these women will win over $19,000 in cash and goodies, not to mention the honor of becoming the face of the Sturgis Buffalo Chip in 2025, thanks to Twisted Tea, Bella Tan, Cassio’s Tattoo Gallery, Deadwood Tobacco Company, Lloyd’z Garage, Pepsi, Silverado Franklin, Sturgis Harley-Davidson and XROCK. It's all coming to a head during the finals on Saturday, May 3 at Robbinsdale Lounge in Rapid City, but you don't have to wait. Meet the finalists now!
Read more…
1982 to Today: The Buffalo Chip’s History Through Posters
It would’ve been hard to predict what the Sturgis Buffalo Chip® would be like today had you asked the first bikers who rolled through the gates in 1982. Back then the original By Bikers, For Bikers® event looked a bit more like a three-day keg party in a pasture, with a handful of bands and a few hundred friends.
The early days of the Best Party Anywhere® may have been small by today’s standards, but those who attended knew they had stumbled upon something special.
Read more…
Buffalo Chip News
Motorcycles As Art™ Exhibition 2025 Builder and Artist Lineup
The Sturgis Buffalo Chip just released a preliminary roster of celebrated builders, artists and features for its 2025 Motorcycles As Art Exhibition. This legacy program, created by the famous photographer Michael Lichter, is now curated by Kevin Dunworth and Savannah Rose and is in its 17th year. This unique exhibition, which exists nowhere else in the world, will be held at the Buffalo Chip’s Event Center for seven days only during the 85th Sturgis Rally anniversary. Motorcycle fanatics and art lovers can explore the gallery Saturday, Aug. 2 through Friday, Aug. 8 from 3 p.m. to midnight. The 2025 exhibition is free to the public and will feature the following activities and displays.
[Read the rest of this article…]
Current Chart-Topping Artist Josh Ross Coming To the 85th Sturgis Rally
The Chip just got even more “you-don’t-wanna-miss-this” than before. One of Nashville’s hottest breakthrough country artists, Josh Ross, will rock the Chip on Wednesday, Aug. 6 ahead of Nickelback. Josh Ross joins a stacked music lineup that includes Nickelback, Jason Aldean, Five Finger Death Punch, Marilyn Manson, Stone Temple Pilots, Kiss’ Gene Simmons and more. Passes are available at BuffaloChip.com.
[Read the rest of this article…]
Celebrities Join the 2025 Sturgis Buffalo Chip’s Charity Rides
Motorcyclists with a giving spirit are going big for the 85th Sturgis Rally. This year’s participants in the Sturgis Buffalo Chip charity rides will have the opportunity to ride and raise money alongside legendary actors, electrifying racing icons, famous musicians and much more. Riders may choose from a wide variety of charity events including the Legends Ride®, Biker Belles®, Rusty Wallace Ride™, and the brand-new Heroes Honor Ride on Aug. 3 that honors our valued veterans and first responders. To get involved with Buffalo Chip charity rides, visit BuffaloChip.com.
[Read the rest of this article…]
Legends Ride®
Latest Videos
How Do We Pick Bands?
Official 2024 Aftermovie
What’s Going On with Concert Prices These Days?
Sturgis Buffalo Chip® Photos
