A Message from Woody About the Sturgis Motorcycle Rally

Published on Thursday, June 24, 2021

Have you been relying on the news or, worse yet, the rumor mill to get your Sturgis Rally information? If so, there’s a good chance you’ve been operating on old info or “alternative facts.” When it comes to something as important as a trip to Sturgis, it’s best to get your intel straight from the source. And what better source than the rally’s largest promoter, Rod “Woody” Woodruff, founder and president of the Sturgis Buffalo Chip®?!

5 Reasons Biker Women Get Sexier with Age

Published on Thursday, June 24, 2021

Some things in life just get better with age. Just like your first album, a box of cigars, a great bottle of whiskey, your favorite pair of riding boots or a comfy pair of jeans, biker women keep improving with the passing of time. Click through to find out five reasons why biker women get sexier with age and learn how you can attend or be a part of the Rally’s sexiest contest for 35+ biker women.

Meet the 2021 Poster Model Search Finalists

Published on Wednesday, June 23, 2021

Being the face of the Sturgis Buffalo Chip® is highly sought-after gig any year. But as the Best Party Anywhere® approaches its historic 40th anniversary, the competition for the title of Buffalo Chip Poster Model has never been as high. For months, beautiful women have been showing up to Black Hills establishments in droves to participate in the 2021 Buffalo Chip Poster Model Search presented by Truly Hard Seltzer and Fozzy’s Cycle Shop at the Buffalo Chip Garage. Now, after giving judges a near impossible decision during the semifinals hosted by XRock, we can finally introduce you to the best of the best.

South Dakota Governor Kristi Noem Joins Celebrity Lineup for Sturgis Buffalo Chip® Legends Ride®

Posted on July 23, 2021 16:17

Sturgis, S.D. (July 22, 2021): Attendees of the Sturgis Motorcycle Rally’s premier charity event will have the chance to meet South Dakota Governor Kristi Noem when she joins the Sturgis Buffalo Chip’s Legends Ride festivities on Monday, Aug. 9 in historic Deadwood. Noem will also make an appearance in one of the Legends Ride’s most valuable auction items, the brand-new piece “True Grit” by David Uhl

Sturgis Buffalo Chip® Announces Complete 40th Anniversary Music Lineup and Releases Limited-Edition Poster

Posted on July 14, 2021 20:29

Sturgis, S.D. (July 15, 2021): The Sturgis Buffalo Chip is set to party like it’s their 40^th Anniversary with a now complete music lineup sure to bring the good times to the Sturgis Motorcycle Rally. Kid Rock, ZZ Top, Clint Black, Shinedown, Stone Temple Pilots and so many more top acts will provide the soundtrack to the Buffalo Chip’s milestone anniversary Aug. 6 – 15, 2021. New acts added to the Chip’s entertainment lineup are Matt Stell, The Cherry Bombs, Thunderosa, BC & the Big Rig, Big Skillet, BlueFrog Band and DJ Hulio.

The Home for Women In Sturgis

Posted on July 12, 2021 05:06

Sturgis, S.D. (July 9, 2021): Known organically for years as the Home For Women in Sturgis, the Sturgis Buffalo Chip is officially declaring the Tuesday of rally week Women’s Day at the Chip. Tuesday, Aug. 10 will be a day for women riders, passengers and the friends who support them to gather and celebrate at the Sturgis Buffalo Chip. Women’s Day at the Chip features women-led components for all women in motorcycling: pilot, passenger, industry rep, aspiring riders and others. The activities will emphasize inclusivity, so all are welcome to take part in the many events and activities planned at the free-access Buffalo Chip CrossRoads that day. See the full lineup of Women’s Day at the Chip events at BuffaloChip.com/WomensDay.