Published on Tuesday, November 17, 2020

Looking for inspiration for your next build? Want to be the first to lay eyes on some brand new, high-profile custom motorcycles you could take home? Could you simply use a few minutes to daydream with some gorgeous bikes scrolling by on your screen? No matter your reason, this collection of amazing machines created for the Sturgis Buffalo Chip by some of the world’s most renowned custom builders is sure to be the cure for what ails you, unless, of course, what ails you is drooling.



Published on Wednesday, October 28, 2020

Hey. Good morning. It’s Woody here, right? We’re making this video because we want to express our appreciation for you guys having been here about two months ago. Thank you for that. I mean, you all showed up with your smiling faces, you were all so dang happy to be here. I mean, it rubbed off on everybody. We all had just a marvelous friggin’ time, right? It resulted in the smoothest rally we maybe have ever had. And you guys, what you did is you proved that outdoor events can be held safely, right? Nobody got sick here. You know, we acted responsibly, or you guys all did anyway, right? So, no superspreader here.



Published on Tuesday, October 27, 2020

There are a million and one reasons people flock to the annual Sturgis Motorcycle Rally. Naturally, all the beautiful bikes, scenic roads and huge concerts are high up on the list. But there’s another activity that’s a MUST for every trip, and you won’t find on a single event schedule. It’s people watching.

See, when thousands of bikers gather together in a place like the Sturgis Buffalo Chip®, you’re sure to come across things you don’t see every day. Some people will shock you. Some will make you laugh. Others will make you do a double take. Here are a few of those people from the party at the Chip in 2020.



Posted on October 02, 2020 15:47
Sturgis Buffalo Chip® Breaks $1 Million Charitable Giving Mark during 80th Rally

$1,111,363 raised for charitable causes benefitting children, veterans and the local community

Sturgis, SD (September 29, 2020): The generosity of the motorcycle community was again put on display during the 80th Sturgis Rally as bikers from around the country helped the Buffalo Chip raise significant funds and break the $1 million charitable giving mark.



Posted on July 22, 2020 15:24
Sturgis Buffalo Chip® Adds Over a Dozen More Events and Eight More Bands to 2020 Lineup

More races, stunts, contests and entertainment acts join an already stacked lineup of events at the Best Party Anywhere®

Sturgis SD (July 22, 2020): The Sturgis Buffalo Chip has added even more events for rally-goers seeking the ultimate Sturgis experience. Brand-new events along with yearly staples will be joining the impressive Buffalo Chip lineup for 2020 including white-knuckle races, exhilarating stunt shows and wild contests. The complete list of events and concerts and the official announcement video can be found at



Posted on June 25, 2020 17:45
World-Famous Celebrities and Motorcycle Industry Icons to Join Sturgis Buffalo Chip® Signature Rides

Attendees will be able to ride and rub elbows with the stars at three signature rides supporting worthwhile charities

Sturgis, SD (June 23, 2020): A growing list of Hollywood stars, racing icons, custom builders, professional athletes and industry icons will be taking part in the Sturgis Buffalo Chip’s three signature rides this August. Attendees participating in the Buffalo Chip’s Legends Ride®, Biker Belles® and Rusty Wallace Ride™ will have the unique opportunity to mingle with these celebrities to raise funds for worthy local charities. To date these Buffalo Chip charity rides have raised more than $985,000. More information on the Buffalo Chip’s signature rides, as well as links to rider registration can be found at