Sturgis Rider® News Blog

Meet the 2023 Sturgis Buffalo Chip Poster Model Finalists

It’s safe to say competition has never been stiffer for the ladies in the Buffalo Chip Poster Model Search presented by Twisted Tea, Jägermeister, Fozzy’s Cycle Shop, Silverado Franklin and XRock. While there’s no cooler job than being the face of the world’s largest motorcycle and music festival, the huge pile of cash that accompanies the 2023 grand prize has raised the stakes and brought out some of the best talent this search has ever seen. Out of countless contestants, 21 will be moving forward to the finals hosted by XRock on May 6, 2023. Meet these finalists below and see for yourself just how hard this decision will be.
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5 Ways Anyone Can Get on Stage at the Sturgis Buffalo Chip®

It doesn't matter if you're the next Hendrix, can burp your ABCs or are simply riding a streak of luck. There's a way for anyone to get on stage at the Sturgis Buffalo Chip. If you'd like to walk in the very footsteps of some of the most legendary names in music and spend a moment in the spotlight make sure you check out these five simple ways that can land you a spot on the Chip stage.
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Meet the Badass Babes of the Buffalo Chip

They love to rock. They love to ride. They love to party. The women who call the Buffalo Chip home during the Sturgis Motorcycle Rally know their way around a good time and are nothing short of badass. If you’ve got it in your head that the Sturgis Buffalo Chip® is just a place for old biker dudes, think again. It’s a playground for everyone! Let’s meet some of the ladies who got down at the Buffalo Chip in 2022…
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Buffalo Chip News

The Best Party Anywhere® Adds Steel Panther and Pop Evil to the 2023 Entertainment Lineup

Sturgis, SD (May 17, 2023): The Largest Music Festival in Motorcycling® adds two more good-time bands to turn up the 83rd Sturgis Rally to eleven. The premier party band of ‘80s metal debauchery, Steel Panther, bring the leopard print and high energy to the Wolfman Jack Stage on Aug. 5, and modern rock superstars and rally favorite Pop Evil return to the Sturgis Buffalo Chip Thursday, Aug. 10. See the Buffalo Chip band lineup so far at
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Big Name Celebrities Sign On to Raise Money for Charity at the Sturgis Buffalo Chip Legends Ride

Sturgis, SD (May 17, 2023): The Sturgis Buffalo Chip has announced its celebrity ride captains and special guests for the 16th annual Legends Ride on Monday Aug. 7. The big names bolster the growing list of celebrities participating in the The Ride That Rocks™ during the 83rd Sturgis Rally. Ride captains, actor & director Lorenzo Lamas (Renegade) and actor Rusty Coones (Sons of Anarchy), will lead a ride through the beautiful Black Hills alongside these special guests: actor and musician Tommy “C. Thomas” Howell (The Outsiders), custom motorcycle legends Cory Ness, Zach Ness, and Roland Sands, renowned photographer Michael Lichter, and Buffalo Chip founder and president Rod Woodruff.
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Legends Ride®

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