Published on Thursday, July 30, 2020

For Mai Richards, becoming the face of the Sturgis Buffalo Chip® for 2020 meant traveling down a road with some unexpected twists and turns. After entering the Buffalo Chip Poster Model Search Presented by Bud Light Seltzer in March, COVID-19 virtually caused the contest’s gears to grind to a halt. It’s safe to say no one was completely certain how things would shake out, including this first-time contestant. But when the model search was able to fire back up in June, Mai was poised and ready to show she had the beauty, brains and personality to stand out from the other 14 worthy finalists and earn the title.

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Published on Tuesday, July 28, 2020

It happens to everyone. You’re camping out, having the time of your life with all your friends, listening to your favorite music, and you accidentally have one or six drinks too many. Don’t turn in your party pants just because you wake up wondering, “Who put all this cotton in my mouth?” Use these seven tricks to ease yourself from your weakened state and become ready to party again in no time  so you spend your Sturgis Rally vacation succeeding, not struggling.

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Published on Tuesday, July 28, 2020

This Festival Packing List will make your life much easier. It might seem obvious, but you can never be over prepared when you’re heading out to camp at a festival, and The Best Party Anywhere® is no exception. The Festival Guide is a valuable resource to help you plan your trip and your entire experience, but unless your goal is to have a crappy time, there’s a bunch of things you’ve just gotta have. Check out this essential packing list for the Buffalo Chip so you’re prepared to party like it’s 1981 once you arrive.

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Posted on July 22, 2020 15:24
Sturgis Buffalo Chip® Adds Over a Dozen More Events and Eight More Bands to 2020 Lineup

More races, stunts, contests and entertainment acts join an already stacked lineup of events at the Best Party Anywhere®

Sturgis SD (July 22, 2020): The Sturgis Buffalo Chip has added even more events for rally-goers seeking the ultimate Sturgis experience. Brand-new events along with yearly staples will be joining the impressive Buffalo Chip lineup for 2020 including white-knuckle races, exhilarating stunt shows and wild contests. The complete list of events and concerts and the official announcement video can be found at BuffaloChip.com/EVENTS.

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Posted on June 25, 2020 17:45
World-Famous Celebrities and Motorcycle Industry Icons to Join Sturgis Buffalo Chip® Signature Rides

Attendees will be able to ride and rub elbows with the stars at three signature rides supporting worthwhile charities

Sturgis, SD (June 23, 2020): A growing list of Hollywood stars, racing icons, custom builders, professional athletes and industry icons will be taking part in the Sturgis Buffalo Chip’s three signature rides this August. Attendees participating in the Buffalo Chip’s Legends Ride®, Biker Belles® and Rusty Wallace Ride™ will have the unique opportunity to mingle with these celebrities to raise funds for worthy local charities. To date these Buffalo Chip charity rides have raised more than $985,000. More information on the Buffalo Chip’s signature rides, as well as links to rider registration can be found at www.buffalochip.com/EVENTS/Sturgis-Rides.

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Posted on June 04, 2020 19:39
The Custom Bike Scene Lives at the Sturgis Buffalo Chip®

Industry’s most prestigious motorcycle exhibit, bike shows and Arlen Ness Custom Choice Award to be presented nearly every day during Sturgis Rally at The Legendary Buffalo Chip

Sturgis, SD (June 4, 2020): Whether it’s stripped-down Sportsters, stretched big wheel baggers, FXRs, choppers or even mini bikes, the Sturgis Buffalo Chip has 2020 rally goers covered with nine custom bike shows to satisfy the tastes of every custom motorcycle fiend. Some of the biggest names in the industry will host, attend and judge these world-class bike shows. Included on that list are Cory and Zach Ness, who will be presenting a prestigious symbol of custom culture legacy at each of the shows with the brand-new Arlen Ness Custom Choice Award. All shows are free for the public to attend, and many offer winners valuable prizes and prestigious awards. More information and the official announcement video can be found at www.buffalochip.com/EVENTS/Bike-Shows.

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