Sturgis Rider® News Blog

Meet 2023 Poster Model Em Powered

Rev your engines in celebration for 2023 Sturgis Buffalo Chip® Poster Model Em Powered, as she brings life to the bold traditions and legendary lifestyle of the Buffalo Chip. Follow along on her empowered journey to embody the spirit of Sturgis and positively represent the heartbeat of the Best Party Anywhere®. Em is a crowd favorite, local registered nurse and advocate for women in motorsports. Her genuine love and enthusiasm for the motorcycle community drives home the future of what it means to ride free.
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10 Hot Cocktail Recipes for Summer

You can’t spell “summer” without “cocktails.” Well, maybe you can, but who would want to? That’s why if you scroll on down, you’ll find 10 delicious and refreshing cocktails featuring the increasingly popular spiced rum, tequila, vodka and mmmmm, mmmmm, Irish whisky spirits from the William & Grant family of brands: Sailor Jerry, Milagro, Tullamore Dew, and Reyka! Sure, you can find tasty drinks like these at summer musical festivals like the Sturgis Buffalo Chip®.
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Forget Everything You Think You Know About the Sturgis Motorcycle Rally and Start from ZERO

Over the years, there's been a lot of professing about what Sturgis is or isn't, and who it is or isn't for. “It's just a bunch of big wheel baggers.” “It's not my scene.” “There's nothing there for me.” Insert any number of other zero fun or legit excuses. The Sturgis Buffalo Chip® asked themselves, if you're with the largest gathering of moto enthusiasts and music festival fans in the world and you can't make a new scene or your own scene, whose fault is that, really?
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Buffalo Chip News

The Best Party Anywhere® Adds Steel Panther and Pop Evil to the 2023 Entertainment Lineup

Sturgis, SD (May 17, 2023): The Largest Music Festival in Motorcycling® adds two more good-time bands to turn up the 83rd Sturgis Rally to eleven. The premier party band of ‘80s metal debauchery, Steel Panther, bring the leopard print and high energy to the Wolfman Jack Stage on Aug. 5, and modern rock superstars and rally favorite Pop Evil return to the Sturgis Buffalo Chip Thursday, Aug. 10. See the Buffalo Chip band lineup so far at
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Big Name Celebrities Sign On to Raise Money for Charity at the Sturgis Buffalo Chip Legends Ride

Sturgis, SD (May 17, 2023): The Sturgis Buffalo Chip has announced its celebrity ride captains and special guests for the 16th annual Legends Ride on Monday Aug. 7. The big names bolster the growing list of celebrities participating in the The Ride That Rocks™ during the 83rd Sturgis Rally. Ride captains, actor & director Lorenzo Lamas (Renegade) and actor Rusty Coones (Sons of Anarchy), will lead a ride through the beautiful Black Hills alongside these special guests: actor and musician Tommy “C. Thomas” Howell (The Outsiders), custom motorcycle legends Cory Ness, Zach Ness, and Roland Sands, renowned photographer Michael Lichter, and Buffalo Chip founder and president Rod Woodruff.
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Legends Ride®

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