Sturgis Buffalo Chip Sponsorship Opportunities

Unrivaled Access to Motorcycle Consumers

See 2024 Commercial Deck

The Sturgis Buffalo Chip works with sponsoring partners of all levels to create unique multiyear relationships. You’ll get great value for your marketing budget that ensures your programs tie directly to your objectives before, during and after the event.

Others take a cookie-cutter approach, but we feel the individual nature of your brand is important enough to build hassle-free integrated solutions that will deliver qualified customers to you year round. The wide demographic spread present at the Rally and at the Chip require varied approaches for success. That creativity drives our team to ensure value for all of our partners.

Decades of motorcycling and outdoor lifestyle sponsorship experience at your fingertips allows us to tackle any outreach big or small, broad or targeted, to as wide a range of potential customers as you can imagine. Join us at the Largest Music Festival in Motorcycling and be a part of the Best Party Anywhere – it’s where your customers are.

Be a Part of History.

The Buffalo Chip is steeped in history and is looking forward to the big anniversaries coming up. 2025 will see the 85th anniversary of the Black Hills Motorcycle Rally followed the next year by the 45th anniversary of Buffalo Chip. That makes for a guaranteed 1-2 punch for sponsors. There is nowhere else in the country that combines the draw and family that the rally does, and the Buffalo Chip has proudly been a leader in Sturgis through hosting the “Best Party Anywhere” for sponsors and bikers from around the world.

We know that our audience and this industry love anniversary years. Be sure to connect with our team to learn about substantial opportunities for multi-year agreements that will fully take advantage of the ramp-up to two years of history. Multi-year agreements come with including a full year of outreach to our substantial audiences.  Multi-year agreements come with a plethora of benefits including a full year of outreach to our substantial audiences.


Contact Jeff D’Entremont ([email protected]) or Kris Sammons ([email protected]) for sponsorship information and opportunities today!

Phone: 817-458-1324

“At Progressive, our priority is protecting the means for you to live your passions,” said Eric Doubler, Progressive Recreational Lines Business Leader. “As the number one motorcycle insurer in the country, we work to ensure the motorcycles you ride to Sturgis, and the RV’s you camp in during the Rally, are protected so you can keep enjoying the open road.

Recognizing the commitment and enthusiasm motorcycle and RV owners possess, it’s also our goal at Progressive to connect authentically with them through shared experiences during these bucket list adventures, and where better to do that than the Sturgis Buffalo Chip.

We’re thrilled to be the 2023 Sturgis Buffalo Chip presenting sponsor and excited to once again be a part of an event that will provide many riders with memories that last a lifetime.”

-Progressive, Presenting Sponsor

“The Chip isn’t just a sponsorship for Monster Energy. It’s a true partnership in every way.  Woody and his team prioritize the fan experience above everything else and the collaboration between The Chip and Monster Energy is above and beyond the status quo.“The Buffalo Chip team did an outstanding job of integrating the Monster Energy brand into the customer experience so that it was impactful, authentic, and measurable. We are excited to continue building our partnership in the years to come.”

– Monster Energy, Official Sponsor

“The Buffalo Chip team is instrumental in giving us the freedom to activate and execute on
what success looks like to Sailor Jerry Rum and Fistful of Bourbon. As a result, we
maximized every piece of our partnership including adding Reyka Vodka and Milagro
Tequila, two emerging brands to our onsite activations. Our branding around The Chip, our
presence on stage each night and with the help of the hardest working staff at any event in
the U.S, we doubled our sales from the previous year and are already looking forward to
next year at The Chip!”

– Sailor Jerry, Official Sponsor


“Bell Textron demonstrated a few of our helicopters at the Sturgis Rally in Black Hills, SD. This was our second year joining the event and our association with the Buffalo Chip enabled us to meet more potential customers than many aviation industry shows we attend. The team at Buffalo Chip went out of their way to accommodate our unique needs and genuinely made us feel like part of their family. We intend to build on this relationship in the future. “

Bell / Textron, Official Partner


“The team at the Buffalo Chip over-delivered to make Triumph Motorcycles feel like a valued partner. Beyond offering our standard on-road demos, with the support of the Buffalo Chip we pioneered off-road adventure bike training and demos at the Sturgis Rally, introducing the fastest growing category to the traditional cruiser crowd. We can’t wait for the next Adventure with the Chip.”

 – Triumph, Official OEM Partner

“With over 1.2 billion audience impressions and the most passionate fans onsite, the Sturgis Buffalo Chip serves as the focal point for our entire marketing and promotion of the Budweiser brand during rally.”

– Anheuser-Busch, Official Sponsor

“The Buffalo Chip has been around for more than 40 years. They’ve had this incredible run because they put fans first, always challenging themselves to innovative to make the fan experience better. They are the perfect Tixr client, leveraging our best-in-class e-commerce platform to give fans access to purchase everything from RV camping, to legendary rides, to a huge array of onsite amenities, to multiple nights of music admission passes for all ages coming to the Greatest Party Anywhere. We ticket events all over the world and there’s nothing like The Chip; we look forward to the future in helping grow this amazing annual event for years to come!”

-Tixr CRO Patrick Bradley

“Twisted Tea is all about celebrating good times with friends and creating memories that will last a lifetime; an ethos, a mindset, a philosophy we like to call ‘Keep it Twisted’ … What better place to accomplish that mission than the Best Party Anywhere!! The Buffalo Chip! The Chip is home to the Greatest Party Anywhere, and that party doesn’t just magically appear; the planning begins the day after rally ends! Working hand in glove with the Chip has ensured Twisted Tea’s goals and objectives are executed to the fullest during the Greatest Party Anywhere!”

Twisted Tea, Official Sponsor


“We had an amazing time at the Buffalo Chip last year. We were able to introduce our brand to an entirely new market that provided conversations, memories, and experiences we want more of. Elevating already-amazing events is what we love most, and it was so rewarding to see our brand displayed across the grounds. We were welcomed so kindly by the Sturgis culture, and resigning for 2024 was a no brainer!”

 – BuzzBallz, Official Sponsor


“We have a great working relationship with The Buffalo Chip. Being able to market to their captive audience of campers and concert attendees has been a great benefit. You will also be hard pressed to find a better crew to work with, or who works harder than the entire Buffalo Chip crew. Woody and his team are second to none.”

Black Out Industries, Official Sponsor