Sturgis Buffalo Chip® Family and Crew

Spend time at the Sturgis Buffalo Chip, and you’ll find that the people you meet don’t just become your friends, they become family you can’t wait to reunite with every year. 

The feeling begins with Buffalo Chip founder Rod “Woody” Woodruff. After establishing the Chip back in 1981, Woody sought the help of his family to grow the business. When he needed more help, he continued to treat each new employee like they were family, too.

Throughout the years, Woody has extended the same warm welcome to everyone who comes to the Chip, whether you’re an employee, business partner or guest. In doing so, he has grown the party into the largest and longest-running family-owned-and-operated operated music festival in the world.

Rod “Woody” Woodruff


Carol Woodruff

CFO / Box Office / Reservation Manager

Daymon Woodruff


Toni Woodruff

Vending & Biker Belles Director

Jeff D’Entremont 

Executive Vice President

Steve Owen

Main Stage & Facilities Director

Mike Kilmer

Technology & IT Director

Shirley Wetz

Customer Service Manager

Mackenzie Glover

B2B Content & Event Manager

Mary Panerio

Marketing & Showcase Stage Director

Cody Ertman

Media & Public Relations

Ashley Eriksen

Content Specialist

Zbyněk Surovec


Kris Sammons

Global Brand Alliances and Strategic Development

Bill Reichert

Grounds Crew

Bonnie London

Fenske Park Manager

Meri Remick

Bar Director

David Kezar

Bar Manager

Greg Smith

Sales & Freedom Celebration

Jay Russell

Sanitary Facilities Manager

Marilyn Stemp

Bike Shows & Industry Consultant


Office Meownager

Want to join the Sturgis Buffalo Chip family? You can! The Chip is always seeking fun, talented and hard-working folks to be part of the team. Check out available positions and fill out an application here.

Sturgis Buffalo Chip founder Rod Woodruff and son Daymon in 1979

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Rally Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Rally Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000