Best Sturgis and Black Hills Area Motorcycle Rides

Ride Alongside Celebrities and All of Your Friends during these Sturgis Buffalo Chip® Rides!

The world has millions of miles of roads to explore, but riders agree time and time again that some of the most amazing stretches of highway are found in the Black Hills of South Dakota. So if you’re headed to the Hills this August, let the Sturgis Buffalo Chip be your guide to the best rides!

Legends Ride® - Monday, Aug. 5, 2024

Presented by Progressive
Ride and rub elbows with some of the biggest names in the biz on an awe-inspiring ride that starts and ends at the Legendary Buffalo Chip. Celebrities who have made appearances on The Ride That Rocks™ include Aerosmith’s Steven Tyler, Journey’s Neal Schon, Orange County Choppers’ Paul Teutul, Sr., South Dakota Governor Kristi Noem and the Ness family, just to name a few. One hundred percent of rider fees support worthy local charities.

Biker Belles® - Tuesday, Aug. 6, 2024

Experience a day of Real Riders, Real Stories and Real Passion during the annual Sturgis Buffalo Chip Biker Belles Celebration! You’re invited to join the guided Morning Ride™ through the beautiful Black Hills and participate in a day of festivities that celebrates women in riding and supports organizations benefitting women’s causes.

Rusty Wallace Ride - Friday, Aug. 9, 2024

Meet and ride alongside Rusty Wallace, his celebrity NASCAR driver friends and top racing industry executives! The Rusty Wallace Charity Ride starts and ends at Outlaw Square and The Rocksino by Hard Rock Deadwood where you can meet NASCAR celebrities, motorcycle industry icons, get autographs, and enjoy comradery of riders and NASCAR fans like you! The ride takes you through an incredible route chosen by Rusty himself to an exclusive reception.

“I return each year, as we love to ride and hang out with our friends. The Chip makes it possible for everyone in our group to enjoy the rides, bands and companionship all in one place. There are other places we could go, but the Chip allows something for everyone from the young to the old. CHIP IT.”
– Matt Hammonds