18th Annual Buffalo Chip Legends Ride
Presented by Progressive
Riders and celebrities first got together in 2008 to enjoy a ride through the Black Hills. We believed then, just as we do now, that riding together forms bonds that create brotherhoods and sisterhoods. We also believed that together we could help preserve riding heritage and make a difference in the lives of some very special Special Olympians while we ride. And together we have. Riders like you have helped donate well over $2.3 million to charities like the Sturgis Motorcycle Museum and the Black Hills Special Olympics while having a lot of fun along the way. We can’t wait to see what we can do together as Legends Riders in years to come, and hope you’ll join us to experience it for yourself.
Rod Woodruff, Sturgis Buffalo Chip President
Ride and rub elbows with some of the biggest names in the biz during the 18th annual Legends Ride presented by Progressive!
The Buffalo Chip’s Legends Ride is the heart of the motorcycle community in one big ride, raising charity funds for several area charities. The Ride that Rocks has hosted bikers from all over the world, including some of the biggest names in social media, television and streaming broadcasts, movies, music, motorcycling, and political leadership. Buffalo Chip charity events including the Legends Ride have raised more than $2.3 million for charity.
| Who: | The biggest names in television, film, music and motorcycling, and YOU! |
| What: | The Ride that Rocks!™ |
| When: | Monday, Aug. 4, 2025 11:00 a.m. |
| Where: | Belle Fourche, SD to the Legendary Buffalo Chip |
| Why: | To raise significant funds for local charities |
The Sturgis Buffalo Chip Legends Ride carved a new path in 2024 with the City of Belle Fourche and Tri-State Museum rolling out the red carpet to welcome us last year as the ride’s starting point. The ride will start in Belle Fourche again this year. After gathering to enjoy the town, the Ride will leave from the Center of the Nation Monument adjacent to the Museum then head east along scenic highway 212. Riders will enjoy a fresh view of seldom seen geographic features in the Black Hills on the kind or roads you came to explore.
Once at the Buffalo Chip, a reception in the Gardens, exclusive tour of Motorcycles as Art and the anticipated auction await. Plus dinner, celebrity meet & greets and the headliner on the main stage!
Rally riders may be less familiar with Belle Fourche than some other Black Hills towns that boast more but make no mistake: Belle Fourche is entrenched in western history and folklore. Colorful characters the likes of Calamity Jane, Seth Bollock, Teddy Roosevelt and an assortment of cowhands, pioneers and fortune-hunters strolled Saloon Street and pushed open the swinging doors. In fact, the legendary Butch Cassidy, Sundance Kid and their Hole in the Wall Gang perpetrated their first bank heist in Belle. Poorly planned, they got away with less than $100 and one of them, who fell off his horse on the way out of town, was later captured hiding in the saloon privy!
On the commerce side, Belle Fourche became one of the most important livestock shipping points in the world thanks to Seth Bullock, who enticed the railroad into Belle with free right-of-way across his property in the late 1880s. As the story goes, Bullock’s cowboys roped and dragged the courthouse several miles to get it closer to where the track was being laid! And, Belle’s Center of the Nation wool shipping warehouse remains one of the largest in the country.
On the day of the Legends Ride, Monday, August 4, riders can check in at ride registration in front of the Tri-State Museum starting at 10:30 a.m. and stage their bikes for the ride. Then there’s time to enjoy the Museum’s displays of western life in South Dakota, Montana and Wyoming along with viewing displays from Legend Ride sponsors and getting advice on spending time in town from the Chamber of Commerce. There are western stores, antique emporiums and yes, some of those saloons still welcome characters.
Dignitary interviews start at 1:30, followed by a press conference and group photo around the Center of the Nation Monument. Then it’s kickstands up at 3:00 and off to the Chip for a jam-packed evening of Rally fun, reserved for Legends Riders only.
THE KICK OFF, RIDE AND CONCERTS
Walk in the footsteps of legends as you meet other riders and rub elbows with celebrities at the Center of the Nation Monument in Belle Fourche, SD. The surrounding area will become a virtual bike show featuring the artistry of the most progressive bike builders in the world and license plates from all over the US.
From here, riders will enjoy a scenic escorted ride led by legendary celebrities and special guests through the beautiful Black Hills alongside hundreds of fellow Legends Riders.
Participants will then be treated to a Legends Riders-only reception in Buffalo Chip Gardens complete with complimentary food, drinks and entertainment. Here, the Legends Ride invites you to take part in an unparalleled live custom motorcycle and art auction that features a one-of-a-kind custom motorcycle going to the highest bidder.
SEE AND BE SEEN
This high-profile, celebrity appeal has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network and the Travel Channel, as well as in countless print, online and newspaper articles.
Don’t miss your chance to meet, ride and party with the stars, all while raising money for worthwhile charities. Join the Ride that Rocks during the rally by reserving now!
