Thank you to the 2023 sponsors for making it possible for every dollar of the riders’ contributions to be donated.


Legendary savings could be yours. Get coverage from the #1 motorcycle insurer, Progressive. They offer affordable insurance for bikes of all kinds, including cruisers, dirt bikes, touring bikes, and more with excellent rates and excellent coverages. Get a Progressive motorcycle quote today, starting with basic liability as low as $75 a year. It’s easy to quote and you could qualify for a variety of discounts to help you save. See why nearly 1 in 3 insured motorcycle riders choose Progressive to protect the ride they love.

Arlen Ness Motorcycles

As the original trailblazer and founder of the custom motorcycle industry and culture, Arlen Ness Motorcycles has been the leader in custom motorcycles for over 50 years. Arlen Ness is the premier name in aftermarket parts and accessories for Harley-Davidson, Victory and Indian motorcycles, with hundreds of parts and accessories available for every area of the motorcycle. The Ness family’s motorcycle builds are legendary and have earned them hundreds of bike features in dozens of publications throughout the years. Arlen Ness Motorcycles has celebrated more than 50 years of trailblazing the custom motorcycle. To learn more, visit www.ArlenNess.com.

Black Hills Harley-Davidson

With stores in Rapid City, Deadwood, Sturgis, Wall and Hill City, Black Hills Harley-Davidson, is a full-service dealership building lasting relationships with our partners and employees while serving the recreational and travel community.

The Rapid City location offers a fully stocked showroom, a maintenance center with fast track service and a huge selection of Harley-Davidson® MotorClothes® as well as parts and accessories. They live, breathe, and work Harley-Davidson®. They appreciate the fine lines, the incredible technology, and the quality behind the Harley-Davidson® brand. And They’re excited to communicate their enthusiasm to you.

Whether you’re looking to buy a motorcycle, accessorize with Motor Clothes®, have your ride serviced or find out more about the Sturgis Rally, at Black Hills Harley-Davidson®, they’re there for you. Their departments are staffed with knowledgeable, friendly, and fun people who cannot wait to serve you. Learn more at www.blackhillshd.com.


Blackout Industries

Blackout Industries is a global leader in the secondary motorcycle parts market. Paving the way in revolutionary design and simple, user-friendly, virtually indestructible motorcycle parts give customers the highest quality custom look, at the best price.
Owner/Operators James and Katie Washnok have built motorcycles professionally since 2012. From humble beginnings, purely as a passion project, Blackout has grown from one kid’s fascination with unique expressive custom bikes to a family of dedicated professionals driven toward providing the best product and customer service. We strive to bring our signature brand work ethic to every project, not simply meeting expectations but exceeding them. James, Katie, and their two children, Jett, and Whitley, proudly call South Dakota home.

J&P Cycles

Founded by John and Jill Parham in 1979, J&P Cycles is the world’s largest online aftermarket motorcycle parts and accessories retailer. J&P Cycles operates retail locations in Anamosa, Iowa, Daytona Beach, Florida, and Sturgis, South Dakota. The company’s Rider Service Center is in Daytona Beach, Florida.

Monster Energy


Admiral Beverages has been quenching the thirst of new Pepsi generations for almost 47 years. Thanks to a chance meeting with a Denver Pepsi-Cola bottler in 1945, Newell Sargent decided to leave his employment at George W. Clayton College for Boys and venture into the soft drink business. A two year search for a small bottling plant led Mr. Sargent and his wife, Mabel, to Worland, Wyoming. The Sargents sold their home and borrowed money from both their parents and an Aunt, and purchased the Worland Bottling Plant. They opened for business as Pepsi-Cola Bottling Company in June of 1947. The one-production-line operation bottled two flavors – Pepsi-Cola and Nesbitt Orange. In the early days at 821 Pulliam in Worland, Mr. Sargent batched and Mrs. Sargent ran the twelve spout Diamond filler. Two full time employees completed the work force that produced, sold and distributed 1100 cases a week. It was a modest beginning to a Company that now employs over 1000 people with 29 facilities operating in a five state region, and producing 48 flavors and brands in bottles, cans and juice packs.

Among the many flavors produced and distributed by Fremont and Admiral Beverages are: Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, 7UP, Dr. Pepper, Crystal Pepsi, A&W Root beer, Slice, Nehi grape, Sunglo, Orange Crush and many more. For more information log onto www.pepsi.com.

Russ Brown

Since 1975, Russ Brown Motorcycle Attorneys® have been the premier motorcycle personal injury lawyers in America. Our experience and expertise help riders recover physically and financially after an accident. 
We know as much about motorcycling as we do about the law, with some record high verdicts to prove it. If you go down, call Russ Brown…We Ride, We Care, We Win!®

The Silverado Franklin Historic Hotel and Gaming Complex

Located in the highest reaches of the fabled Black Hills of South Dakota, the Silverado Franklin is Deadwood’s largest and most elegant hotel and casino. With more than 368 state-of-the-art slots, 80 rooms, the largest selection of table games in the region and an outstanding Grand Buffet in our 300-seat restaurant, the Silverado Franklin Historic Hotel and Gaming Complex is the preferred choice of visitors to Deadwood.

Built in 1903, the fabled Franklin Hotel has housed many famous guests in its time, including Theodore Roosevelt, John Wayne and Big & Rich. Its intricate Victorian styling can be seen from the vintage tin ceilings on the main floor to the veranda above the white-columned hotel entrance, which affords guests a spectacular view down Deadwood’s historic Main Street.

For more information on the Silverado Franklin Historic Hotel and Gaming Complex call (800) 584-7005 or log on to www.silveradocasino.com.

Sailor Jerry

Sailor Jerry Spiced Rum was developed after loads of historical research into maritime rums. The all-natural spices and flavors Sailor Jerry chose give their rum a rich, smooth taste characterized by top notes of vanilla and cinnamon. More than anything else, it’s their spicing that’s responsible for the distinctive character, smoothness and versatility of their rum.

Tullamore D.E.W.

Since 1829, Tullamore D.E.W. Irish Whiskey has been carefully crafted in the heart of Ireland. Triple distilled, triple blended, and triple matured, Tullamore D.E.W. delivers a smoothness and character like no other.

Swing by the Big Engine Bar for a D.E.W. and Brew today! SLÁINTE!

Twisted Tea Brewing Company

Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com. And follow them on social media @twistedtea #twistedtea