The Legends Ride® was created by the Sturgis Buffalo Chip® to raise significant funds for worthwhile charities in the Black Hills of South Dakota. Its goal is to positively impact local youth and preserve the rich heritage and history of motorcycling by uniting the motorcycle, music and entertainment industries, as well as riders from around the world.

By galvanizing the generosity and dedication among Legends Ride organizers, sponsors, dignitaries and media, the event continues to create awareness and build broad public support.