Join the Ride that Rocks

Ride with TV Stars, Movie Stars, Rock Stars, Hall of Famers, and More

17th Annual Legends Ride Presented by Progressive – Monday, August 4, 2024

  • Ride from Deadwood to the Sturgis Buffalo Chip
  • Live motorcycle and art auction in Deadwood
  • Souvenir gift pack filled with collectibles from the sponsors
  • Official Sturgis Buffalo Chip lanyard with collectible souvenir Legends Ride credentials
  • Official Legends Ride t-shirt
  • Official Legends Ride poster
  • Special parking privileges in Deadwood
  • Special parking at the Buffalo Chip
  • Meet-and-greet opportunities with celebrities, builders and artists
  • Legends Ride Reception at the Buffalo Chip – heavy hors d’oeuvres, beer and non-alcoholic beverages
  • Live auction at the Buffalo Chip featuring art and memorabilia

One hundred percent of your $175 rider donation goes to charity.

A host of the nation’s top custom bike builders and motorcycle industry dignitaries will be attending the Legends Ride events along with many other special guests. Continue to check back for announcements and further details.
Legendary Buffalo Chip – (605) 347-9000
Monday – Friday, 8 a.m. – 5 p.m. (MT)