In case of unforeseen events, this schedule may change. A complete schedule outlining the day’s specific entertainment and activities in historic Deadwood and the Sturgis Buffalo Chip will be included in your souvenir gift pack at registration.

MONDAY, AUG. 7, 2023 – ROLL INTO HISTORIC DEADWOOD

9:00 a.m. – 2:00 p.m. – Historic Deadwood, SD welcomes you with preferred parking available exclusively to Legends Riders. Find the marked area at the top of Main Street between Shine and Pine streets where staff will be out to greet you and keep things running smoothly. Group 1 parking is exclusive for the first 50 registrants, with the rest being first come first parked. If you want to ride with your friends, you must show up together!

For more information on restaurants, shopping and area attractions while in Deadwood, visit www.deadwood.org.

EVENTS, ENTERTAINMENT & REGISTRATION

9:00 a.m. – 2:00 p.m. – Start your day right as the Silverado-Franklin rolls out the red carpet. Pick up your credentials and your commemorative patch, and get in on the meet and greets and photos. Note that your included gift bag and t-shirts will distribute at the Buffalo Chip reception following the ride.

Please have your online confirmation and a picture ID ready. 

CHECK OUT EPIC MOTORCYCLES ON MAIN STREET

11:00 a.m. – 2:00 p.m. – During the Legends Ride, Deadwood’s Historic Main Street becomes a virtual bike show featuring the artistry of the most progressive bike builders in the world and license plates from all over the US.

LEGENDS RIDE AUCTION

2:00 p.m. – The Legends Ride festivities in Deadwood will be highlighted by a special live custom bike and art auction. This year’s auction features a one-of-a-kind custom motorcycyle. Click here to see past auction motorcycles.

GROUP PHOTO

2:45. – 2:50 p.m. – Our official photographer will shoot a group image of all the celebrities, participants and YOU! We assemble in front of the Franklin Hotel for this always iconic image that you can own to commemorate the ride.

THE RIDE

3:00 – 4:45 p.m. – Kickstands up at 3:00 sharp! Experience the classic route that riders dream about on a beautiful ride. This fifty-mile ride defines beauty as you are escorted alongside celebrities and builders from Deadwood through the scenic Black Hills to the gates of the Sturgis Buffalo Chip.

THE RECEPTION

5:00 p.m. – Your VIP treatment continues at the Buffalo Chip’s Gardens East where you’ll enjoy complimentary food and non-alcoholic drinks. A bar is also available.

LIVE SPONSOR AUCTION

5:30 p.m. – Build your memorabilia collection or accent your current works with art, autographed collectibles and more from the Legends Ride live sponsor auction! Make the memories last with this exclusive opportunity to bid on individually selected artwork and merchandise from artists, musicians and industry leaders.

CONCERT

8:00 p.m. – Midnight – The first 50 who registered for the Legends Ride (100% of all registrations which goes to the charities) are entitled to camp and enjoy that evening’s live entertainment on the Buffalo Chip’s Wolfman Jack Stage. Remember that each of the registrations counts as a charity donation.