Biker babes compete in model search to be the face of the premier festival during the Sturgis Rally

Sturgis Buffalo Chip Poster Model Search

Be the Face of The Best Party Anywhere®!

Poster Model Search
Weekly (See Schedule Below)
Regional Bars (See Schedule Below)
Win $2,000, passes to Buffalo Chip concerts, a professional model shoot and much more!

If you’ve ever dreamt of becoming a model, the Sturgis Buffalo Chip’s annual Poster Model Search presented by Bud Light, KSKY and Henry Roy Photography is the perfect opportunity to show the world that you have what it takes to score the Rally’s most coveted modeling job

It’s a once-in-a-lifetime experience that could be yours!

Winning the search will put you in the spotlight at The Best Party Anywhere and get you featured in the Sturgis Buffalo Chip’s national marketing campaigns including:

  • Print and digital advertisements
  • Videos
  • Magazine spreads
  • Posters

In addition, you’ll reign as the 2019 Poster Model at the Buffalo Chip, meeting new people at fun events, signing posters as a rally celebrity and strutting your stuff at the industry’s hottest events.

Prizes include $2,000 cash, passes to concerts, a professional model shoot with Henry Roy Photography and more!

This annual search takes place at bars across the Black Hills. And since Bud Light presents the search, you know each stop will be a good time, whether you enter as a contestant or just come to watch!

How to Enter and Win the Poster Model Search in 6 Easy Steps!

  1. Attend one or more of the Poster Model Search stops listed below.
    The better you look when you show up, the better your chances of advancing to the semi-finals.
  2. Answer a few simple questions.
    Don’t worry! There usually isn’t a right or wrong answer. The judges are simply assessing the way you handle yourself on the microphone and in front of people.
  3. Take a sexy selfie with a Bud Light drink in your hand. (If you don’t have a Smartphone, have a friend take a picture for you.)
    A little note about your selfies:
    • No nudity. Please don’t send it because we can’t post it.
    • Swimsuits are okay, but no shots of you in your underwear please.
    • You may submit up to two different selfies.
    • Get ideas on how to pose by checking out last year’s selfies
  4. E-mail the photo to
    Include your name (or whatever you want to call yourself, within the realm of decency) in the email, and use the bar where you qualified as the subject line.
  5. Wait for your selfie to post on the Sturgis Buffalo Chip Facebook page, then share it with all of your friends.
    The judges may consider the number of likes you have by the semi-finals, and your social network could help you become the next Sturgis Buffalo Chip Poster Model. (Not all photos will be posted. Whether a photo is posted is the sole discretion of the Sturgis Buffalo Chip.)

  6. Compete in the Semi-Finals.
    If you make it to semi-finals, you’ll compete in three categories:
        Round 1: Cocktail Dresses
        Round 2: Boy Shorts
        Round 3: Bikinis

5 Important Hints for Contestants

  1. If you don’t win the first time you compete, try again.
    Several competitors have become eventual winners by competing in multiple contests.
  2. This is NOT a “skin-to-win” competition.
    We want our representative to be sexy, not sleazy. Models who show too much do not win.
  3. Don’t be THAT girl.
    We want girls who know how to have a good time and can encourage others to do the same. By this standard, intoxicated contestants aren’t considered good representatives. It’s no problem if you have a couple Bud Lights cocktails to take the edge off your stage fright. It is a problem if you have six.
  4. Bring your A-game.
    The judges will be watching your demeanor onstage and off. How you interact with others will affect your chances of winning.
  5. Don’t delay.
    If you qualify for semi-finals, get those selfies in as soon as you can. The quicker we get them, the quicker they can go up, and the more time you have to gather likes and shares.  


Grand Prize

  • 2 – Nine-day passes to the Buffalo Chip during the 2019 Sturgis Rally (Passes grant winners free access to all Buffalo Chip concerts and non-ticketed events.)
  • Modeling contract for the Best Party Anywhere, which includes a full day professional photo shoot for advertisements, billboards and posters
  • $2000 Cash Prize
  • Complimentary boudoir/modeling shoot in studio at Henry Roy Photography, complete with retouching, 5”x5” proof book of images and USB containing high resolution files from in-studio and semi-finals sessions ($949 value). Prints not included.
  • Appearance fees for autograph sessions around the Black Hills prior to the Sturgis Rally.
  • Opportunity to earn thousands of dollars from hourly wage and tips for daily appearances at the Buffalo Chip during its Sturgis Rally festival.
  • Opportunity to make appearances and participate in Sturgis Buffalo Chip events including the Legends Ride®.

2nd and 3rd Place

  • Complimentary boudoir/modeling shoot in studio at Henry Roy Photography, complete with retouching, 5”x5” proof book of images and USB containing high resolution files from in-studio and semi-finals sessions ($949 value). Prints not included.


  • Rights to one high-resolution image of photographer’s choosing from the Henry Roy Photography boudoir mini shoot at the semi-finals

All Participating Semi-Finalists

  • Nine-day pass to the Buffalo Chip during the 2019 Sturgis Rally.
    (Passes grant winners free access to all Buffalo Chip concerts and all non-ticketed events.)
  • Henry Roy Photography boudoir mini photo shoot the day of the semi-finals.

All Contestants

  • One day pass to the Buffalo Chip on the date of your choice.
    (Passes grant winners free access to that evening’s Buffalo Chip concerts.)

2019 Poster Model Search Stops

More dates coming soon! Some date and locations may change. Check back each week for up-to-date information.

Saturday, Feb. 16 – Robbinsdale Lounge – Rapid City, SD – Kickoff Party!
Saturday, March 2 – Cowboy Back Bar – Belle Fourche, SD
Saturday, March 9 – Dime Horseshoe Bar – Sundance, WY
Friday, March 22 – Cheers Bar – Rapid City, SD
Saturday, 3/23/19 – Teddy’s – Rapid City, SD
Friday, April 5 – Bodega Bar & Brew – Deadwood, SD
Saturday, April 6 – Z Bar & Nightclub – Spearfish, SD
Thursday, April 11 – Paddy O’Neill’s – Rapid City, SD

Saturday, April 13 – Back Porch – Spearfish, SD

Saturday, April 27 – Robbinsdale Lounge – Rapid City, SD

Get up close and personal with past Poster Model contestants in the Sturgis Rider® News Blog…

Know someone who should enter the next Buffalo Chip Poster Model Search? Click on the share buttons above and tag them there or do so in the comments below!