Biker babes compete in model search to be the face of the premier festival during the Sturgis Rally

Sturgis Buffalo Chip Poster Model Search

Be the Face of The Best Party Anywhere® During its 40th Anniversary!

Poster Model Search
Regional Bars (See Schedule Below)
Win $3,750, passes to Buffalo Chip concerts, a professional model shoot and much more!


If you’ve ever dreamt of becoming a model, the Sturgis Buffalo Chip’s annual Poster Model Search presented by Truly Hard Seltzer and Fozzy's Cycle Shop at the Buffalo Chip Garage is the perfect opportunity to show the world that you have what it takes to score the Rally’s most coveted modeling job!


It’s a once-in-a-lifetime experience that could be yours!

Winning the search will put you in the spotlight at The Best Party Anywhere and get you featured in the Sturgis Buffalo Chip’s national marketing campaigns including:

  • Print and digital advertisements
  • Videos
  • Magazine spreads
  • Posters

In addition, you’ll reign as the 2021 Poster Model at the Buffalo Chip for the event’s milestone 40th anniversary, meeting new people at fun events, signing posters as a rally celebrity and strutting your stuff at the industry’s hottest events.

Prizes include $3,750 cash, passes to concerts, a professional model shoot and more!

This annual search takes place at bars across the Black Hills. And since Truly Hard Seltzer presents the search, you know each stop will be a good time, whether you enter as a contestant or just come to watch!

How to Enter and Win the Poster Model Search in 6 Easy Steps!

  1. Attend one or more of the Poster Model Search stops listed below.
    The better you look when you show up, the better your chances of advancing to the semi-finals.
  2. Answer a few simple questions.
    Don’t worry! There usually isn’t a right or wrong answer. The judges are simply assessing the way you handle yourself on the microphone and in front of people.
  3. Take a photo of yourself (or have a friend take one of you) in a Truly Hard Seltzer shirt (we provide the shirt) with a Truly Hard Seltzer IN YOUR HAND.
    A little note about your photos:
    • Feel free to modify your shirt creatively.
    • Must be portrait oriented (aka up & down).
    • No nudity.
    • Must be clothed. Swimsuits are okay, but no underwear photos.
    • You may submit up to two different photos. We will post one.
    • Get ideas on how to pose by checking out last year’s submissions.
  4. (NEW!) TikTok Video Submission
    • Create a TikTok that shows off your personality in a fun and interesting way utilizing music from your favorite artist who has played at the Buffalo Chip.
    • Creatively incorporate in your TikTok video Truly Hard Seltzer and the Buffalo Chip.
    • Post your video to TikTok and tag and hashtag #SturgisBuffaloChip @sturgisbuffalochip
    • Wait for your photo to show up on the Sturgis Buffalo Chip pages and then share it with all of your friends.
  5. E-mail the photo to
    Include your name in the email, and use the bar where you qualified as the subject line.
  6. Wait for your photo to show up on the Sturgis Buffalo Chip Facebook page, then share it with all of your friends.
    The total number of likes you have by the Semi-Finals will be considered by our panel of judges. Your social network could help you become the next Sturgis Buffalo Chip Poster Model. (Pictures will be posted at the Buffalo Chip’s sole discretion.)
  7. Compete in the Semi-Finals.
    If you make it to semi-finals, you’ll compete in three categories:
           Round 1: Biker Attire
           Round 2: Americana Wear
           Round 3: Bikinis

5 Important Hints for Poster Model Search Contestants

  1. If you don’t win the first time you compete, try again.
    Several competitors have become eventual winners by competing in multiple contests.
  2. This is NOT a “skin-to-win” competition.
    We want our representative to be sexy, not sleazy. Models who show too much do not win.
  3. Don’t be THAT girl.
    We want girls who know how to have a good time and can encourage others to do the same. By this standard, intoxicated contestants aren’t considered good representatives. It’s no problem if you have a couple Truly Hard Seltzers to take the edge off your stage fright. It is a problem if you have six.
  4. Bring your A-game.
    The judges will be watching your demeanor onstage and off. How you interact with others will affect your chances of winning.
  5. Don’t delay.
    If you qualify for semi-finals, get those photos in ASAP. The quicker we get them, the quicker they can go up, and the more time you have to gather likes and shares.  


Grand Prize

  • 2 – Nine-day passes to the Buffalo Chip during its 40th Anniversary Party in 2021 (Passes grant winners free access to all Buffalo Chip concerts and non-ticketed events.)
  • Modeling contract for the Best Party Anywhere, which includes a full day professional photo shoot for advertisements, billboards and posters.
  • $3,750 Cash.
  • Appearance fees for autograph sessions around the Black Hills prior to the Sturgis Rally.
  • Opportunity to earn thousands of dollars from hourly wage and tips for daily appearances at the Buffalo Chip during its Sturgis Rally festival.
  • Opportunity to make appearances and participate in Sturgis Buffalo Chip events including the Legends Ride®

2nd Place

  • $500 cash prize

3rd Place

  • $250 cash prize


  • Rights to one high-resolution image of the Buffalo Chip’s choosing from the photography mini shoot at the semi-finals.

All Participating Semi-Finalists

  • Nine-day pass to the Buffalo Chip during the 2021 Sturgis Rally.
    (Passes grant winners free access to all Buffalo Chip concerts and all non-ticketed events.)
  • Mini photo shoot the day of the semi-finals.

All Contestants

  • One day pass to the Buffalo Chip on the date of your choice.
    (Passes grant winners free access to that evening’s Buffalo Chip concerts.)

2021 Poster Model Search Stops
More dates coming soon! Some dates and locations may change. Check back each week for up-to-date information.

Saturday, March 27 – Robbinsdale Lounge – Rapid City, SD – Kickoff Party!
Friday, April 9 – Sundance Lounge – Gillette, WY
Saturday, April 10 – Valley Sports Bar – Rapid City, SD
Thursday, April 15 – Paddy O’Neill’s Pub – Rapid City, SD
Saturday, April 17 – Dime Horseshoe Bar – Sundance, WY
Friday, April 23 – Kickstands – Sturgis, SD
Saturday, April 24 – The J Bar – Rapid City, SD
Saturday, May 1 – Cheers Lounge – Rapid City, SD
Thursday, May 13 – Iron Phnx – Rapid City SD
Friday, May 21 – Kickstands – Sturgis, SD
Saturday, May 22 – Cowboy Back Bar – Belle Fourche, SD
Saturday, June 5 – The Knuckle Saloon – Sturgis, SD
Saturday, June 12 – Back Porch – Spearfish, SD (Appreciation Party)

Saturday, June 19 – Courtyard by Marriot – Rapid City, SD

Saturday, June 26 – Robbinsdale Lounge – Rapid City, SD

Get up close and personal with past Poster Model contestants in the Sturgis Rider® News Blog…

Know someone who should enter the next Buffalo Chip Poster Model Search? Click on the share buttons above and tag them there or do so in the comments below!