Sturgis Buffalo Chip Will Kick Off the World’s Largest Biker Festival with…A Really Big Party

Opening day of the Sturgis Rally at the Buffalo Chip features hard rock band Bad Wolves, Drifter Cross Race Trials, a grand motorcycle parade,
the Support Bikers Moto Meetup, a bike show, a Monster Wall smash stunt, a performance from the winner of the Sturgis Battle of the Bands and much more

Heavy metal rockers join 9 nights of music legends in 2024 Sturgis Rally lineup.

The Official Sturgis Rally Kickoff Party

The Official Sturgis Rally Kickoff Party begins with a bang with the Support Bikers Moto Meetup at the Big Engine Bar at 4 p.m. Parade lineup begins at 5 p.m., and the first 100 to reserve their spot will enjoy the Bad Wolves concert from their bike in the amphitheater. Once inside the amphitheater, the festivities will continue with a Monster Wall Smash, Star-Spangled Banner, live entertainment on the main stage from the winner of the Sturgis Battle of the Bands, Bad Wolves, and the International Bikini Team.

Support Bikers Moto Meetup and World Record Poker Run Reunion


Free to attend and open to all, motorcycle content creators The Badgers host their 4th annual Support Bikers Moto Meetup at the Big Engine Bar starting at 4 p.m. Guests can enjoy a cold one and rub elbows with The Badgers and other participants from the Guinness World Record Poker Run that ended at the Chip in 2021. The meetup will feature a celebration for those who took part in the historic event.

Drifter Cross Race Trials

Drifter Cross brings the world of stunt riding and racing together. This event is a timed format obstacle course where racers will use their unique skills against the clock. Guests will have the opportunity to see these gifted riders test run the course and showcase their talents ahead of the Kickoff Party Parade.

Kickoff Party Parade

The first 100 people to reserve their spot to ride in the parade will be able to ride into the amphitheater and park their bike for the Bad Wolves concert. To reserve a spot, riders need a Buffalo Chip campground admission pass that includes Aug. 2. Reservation holders must email their reservation number and their number of bikes to [email protected]. Riders may pick up their parade sticker on the day of the event at the Support Bikers Moto Meetup at the Big Engine Bar

Monster Wall Smash

Buffalo Chip Executive VP and Executive Fun Expert Daymon Woodruff, alongside Big Joe Mielke, will blast through a wall of Monster Energy on mini bikes for the wildly entertaining climax to the Sturgis Rally Kickoff parade. AND attendees are welcome to drink up the fizzy remnants, for free.

Sturgis Battle of the Bands
June 1

One lucky band will score the set on the Buffalo Chip Main Stage opening for one of the Rally’s biggest concerts, Bad Wolves. The 2nd annual Sturgis Battle of the Bands hosted by the Sturgis Area Chamber of Commerce culminates with a live competition on June 1 at Harley-Davidson Rally Point in Sturgis, and the winner of the battle will get the gig at the Buffalo Chip Aug. 2 along with other amazing prizes. Bands can learn more and enter on the Sturgis Area Chamber of Commerce Website.

In addition to world-class entertainment, Buffalo Chip guests can experience thrilling events, powerful freedom celebrations, worthwhile charity rides and events, top-tier bike shows, heart-pounding stunts, white-knuckle racing events and more during the 2024 event. The festival runs Aug. 2-11, 2024. For a full list of Sturgis Buffalo Chip events, see The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Official Sturgis Rally Registration Program.


About the Sturgis Buffalo Chip 

The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Official Sturgis Rally Registration

Further Inquiries:
Cody Ertman
[email protected]


2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Rally Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Rally Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000