Sign Up to Be One of the First 100 in the Parade Below
There’s no such thing as being fashionably late when it comes to the Sturgis Motorcycle Rally. This official party kicks off with a bang on Friday, Aug. 1 at the no. 1 Sturgis Rally destination—the Sturgis Buffalo Chip!
The Chip kicks off the historic 85th Sturgis Rally the right way with a parade of motorcycles, the Star-Spangled Banner, The Rally Roar, and entertainment from ZZ Top and the 2025 Sturgis Battle of the Bands winner. The kickoff party is when our fuse of anticipation finally touches the powder keg.
HOW TO ENTER THE PARADE
- Make a reservation that includes Aug. 1.
- Email us at [email protected] with your existing reservation number
- Include the number of riders on your reservation that you want to be in the parade.
- Please enter “Parade” in the subject line.
- You will receive correspondence about where to meet and lineup at the Support Bikers Moto Meetup.
- Show up.
Who:
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You and your friends! |
What: | Make History at the Sturgis Motorcycle Rally! |
When: |
Friday, Aug. 1, 2025
4 p.m. – Support Bikers Moto Meetup 5 p.m. – Parade Lineup 6 p.m. – Parade into Amphitheater 7 p.m. – The Rally Roar 7 p.m. – Star Spangled Banner |
Where: |
Big Engine Bar at the Buffalo Chip CrossRoads to the Amphitheater
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Why: |
See famous faces and amazing machines
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How: |
Badger’s Party open to the public Reserve Your Pass to experience the parade into the Amphitheater!
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*Only the first 100 registered will get to park bikes inside the amphitheater for that night’s show. The rest will parade through and be ushered to parking outside the amphitheater gates.
Kickoff Party Parade with the Badgers

Watch the Parade
Grab your admission pass then grab a spot in the Chip’s legendary amphitheater for the Buffalo Chip Official Sturgis Rally Kickoff parade that begins at 6 p.m. Here, you’ll experience the spectacle as magnificent machines and famous faces make their grand entry down Buffalo Chip Main Street.

You will help fill the amphitheater with enough excitement and energy to power the Largest Music Festival in Motorcycling® for nine full days as incredible motorcycles from renown builders and beloved Chip characters parade in.

Live Entertainment on the Main Stage
Following the parade:
- Live entertainment will officially commence on the rally’s largest stage.
- If you rode your bike in, then you’re invited to line up, throttle up and kickoff the rally with a ROAR!
- Festivities continue with Star Spangled Banner, the Miss Buffalo Chip Pageant and performances from Sturgis Battle of the Band winner and evening’s headliner—ZZ Top!

Don’t miss your chance to be part of history in the making as the Buffalo Chip pulls out all the stops to kick off the 84th in style. Kick off the largest music festival in motorcycling with the best night of your life. Reserve your passes now!