Buffalo Chip Official Sturgis Rally Kickoff – Friday, Aug. 2, 2024

Sign Up to Be One of the First 100 in the Parade Below

There’s no such thing as being fashionably late when it comes to the Sturgis Motorcycle Rally. This official party kicks off with a bang on Friday, Aug. 2 at the no. 1 Sturgis Rally destination—the Sturgis Buffalo Chip!

The Chip kicks off the 84th Sturgis Rally the right way with a parade of motorcycles, Drifter Cross Stunt Trials, the Star-Spangled Banner, The Rally Roar, a Monster Wall Smash Stunt, and entertainment from Bad Wolves and Sturgis Battle of the Bands winner. The kickoff party is when our fuse of anticipation finally touches the powder keg.


You and your friends!
What: Make History at the Sturgis Motorcycle Rally!
Friday, Aug. 4, 2023
4 p.m. – Support Bikers Moto Meetup
5 p.m. – Parade Lineup
6 p.m. – Parade into Amphitheater
6:30 p.m. – Monster Wall Smash Stunt
7 p.m. – The Rally Roar
7 p.m. – Star Spangled Banner
Big Engine Bar at the Buffalo Chip CrossRoads to the Amphitheater
See famous faces and amazing machines
Badger’s Party open to the public Reserve Your Pass to experience the parade into the Amphitheater!

Drifter Cross Race Trials

The action starts early when some of the world’s best stunt racers test out the new drifter obstacle course at the Chip. The Drifter Cross riders will use their unique drifting and racing skills to race against each other through a challenging course set up in the legendary Buffalo Chip amphitheater. Once they are adequately warmed up, the drift riders will head to the front of the line to help lead the Official Kickoff Party Parade.

Kickoff Party Parade with the Badgers and Drifter Cross Racers

Watch the Parade

Grab your admission pass then grab a spot in the Chip’s legendary amphitheater for the Buffalo Chip Official Sturgis Rally Kickoff parade that begins at 6 p.m. Here, you’ll experience the spectacle as magnificent machines and famous faces make their grand entry down Buffalo Chip Main Street.

You will help fill the amphitheater with enough excitement and energy to power the Largest Music Festival in Motorcycling® for nine full days as incredible motorcycles from renown builders and beloved Chip characters parade in.


Be One of Only 100 Riders to Join the Parade

At 5 p.m. you can line up at the CrossRoads to join hundreds of bikers* to parade through the Chip’s legendary amphitheater for the kickoff.

Here’s How:

  1. Make a reservation that includes Aug. 2.
  2. Email us at [email protected] with your existing reservation number
  3. Include the number of riders on your reservation that you want to be in the parade.
  4. Please enter “Parade” in the subject line.
  5. You will receive correspondence about where to meet and lineup at the Support Bikers Moto Meetup.
  6. Show up.

The parade starts at 6 p.m.

*Only the first 100 registered will get to park bikes inside the amphitheater for that night’s show. The rest will parade through and be ushered to parking outside the amphitheater gates.

Monster Wall Smash

Though they may be the smallest vehicles in the procession, two mini bikes piloted by Unsung Zero Daymon Woodruff and BIG Regular-Sized Joe Mielke will serve as the parade’s grand finale when they explode at top speed through a wall of over 2,000 stacked cans of Monster Energy Drinks. Make sure to be nearby if you’d like to assist with cleanup efforts and finish the sacrificial remains.

Live Entertainment on the Main Stage

Following the parade:

  1. Live entertainment will officially commence on the rally’s largest stage.
  2. If you rode your bike in, then you’re invited to line up, throttle up and kickoff the rally with a ROAR!
  3. Festivities continue with Star Spangled Banner, the Miss Buffalo Chip Pageant and performances from Sturgis Battle of the Band winner and evening’s headliner—Bad Wolves!

Don’t miss your chance to be part of history in the making as the Buffalo Chip pulls out all the stops to kick off the 84th in style. Kick off the largest music festival in motorcycling with the best night of your life. Reserve your passes now!