See and Be Seen at the Sturgis Buffalo Chip’s Custom Series Bike Shows Presented by Gates Belt Drive!
Win unmatched cash & prizes – the biggest you’ll find anywhere during Rally!
There’s only one place in Sturgis you need to visit to get your fill of motorcycles that are the furthest thing from stock—the Sturgis Buffalo Chip!
The custom bike scene lives at the Chip with distinctive shows happening every day of the Sturgis Rally – and TWO shows on some days! Whether it’s chopped, bobbed, stretched or souped-up, you’ll find the kind of custom motorcycles that speak to you, plus amazing creations you never dreamed existed.
Get inspired and find ideas for your own ride by tapping into emerging custom trends at any of these free-to-attend shows, or enter them for your chance to get in the running for unheard-of prizes, like $2500 cash and a complete S&S Cycle EVO engine!
See 2025 Bike Shows Info Below
Meet some of the biggest names in the industry who will be hosting, attending and judging these shows throughout the week, including surprise celebrity judges who will be selecting the best of the best for Custom Series King!
“I love this place…the sound and sight of all the bikes makes me feel like I’m among good people.” – Kim Loiselle