Loverboy Lets Loose at Sturgis

Break out the red leather pants and bandannas and get ready for the big rock sound of Loverboy as they bring their high-energy live concert to the 2012 Sturgis motorcycle rally at the Buffalo Chip Campground®. Loverboy, along with Journey, will entertain the Best Party Anywhere™ at the Sturgis Buffalo Chip one night only on Monday, August 6th, 2012. Loverboy joins a rocking lineup of the best Sturgis concerts you can find during the Sturgis motorcycle rally featuring Zac Brown BandJourney , BostonSugarlandLynyrd Skynyrd and many more. Passes are now available for Loverboy and other Sturgis concerts at

For more than 30 years, Loverboy has been “Working for the Weekend” and on weekends, delighting audiences around the world since forming in Calgary, Alberta. Their self-titled debut album was released in Nov. 1980, and went on to sell more than 2 million albums in the States and four million worldwide.

The band soon found themselves playing on mega tours with Journey, Bob Seger, Cheap Trick, ZZ Top, Kansas and Def Leppard, to name a few; they quickly became one of the first bands ever featured on the music channel MTV. The Sturgis Buffalo Chip campground will be pleased to have them in 2012.

Loverboy has sold more than 10 million albums, earning four multi-platinum plaques, including the four-million-selling Get Lucky, and a trio of double-platinum releases in their self-titled 1980 debut, 1983’s Keep It Up and 1985’s Lovin’ Every Minute of It. Their string of hits includes, in addition to the anthem “Working for the Weekend,” such arena rock staples as “Lovin’ Every Minute of It,” “This Could Be the Night,” “Hot Girls in Love,” “Heaven In Your Eyes,” “Turn Me Loose,” “When It’s Over,” and “Queen of the Broken Hearts.”

In 2005, Loverboy celebrated 25 years together by performing in select cities throughout the U.S. and Canada. During the summer tour, the band introduced a couple of brand-new songs, which led to Just Getting Started, their first new studio album in a decade. In March 2009, the group was inducted into the Canadian Music Hall Of Fame, joining the likes of Bryan Adams, Leonard Cohen, Neil Young and David Foster.

“Being in a band is kind of like being on a team,” says Reno. “Everywhere we go, we try to make it look and sound good.” Loverboy will be in for a nice surprise playing for the Sturgis Campground fans as they experience, for the first time, the thrilling sound of thousands of excited Sturgis bikers revving their engines.

Loverboy is back with a flurry of new activity. The band has recorded two new songs, “Heartbreaker” and “No Tomorrow,” which could to be a prelude for another new album.

Sturgis campground concert-goers will appreciate Loverboy’s high energy at the Buffalo Chip in 2012. Loverboy’s reputation as a live act, has always been its calling card. The group continues to entertain fans of all ages.

Perhaps the band’s most famous song is “Working for the Weekend,” which has fueled a generation’s dreams of toiling every day for the chance to celebrate come Friday night.

“My dream has always been to play guitar and entertain people,” Dean enthuses. “There’s no feeling like looking out in the audience and seeing them grinning ear to ear, everyone on the same wavelength. And once we start with the mega-hits, the place goes crazy. That’s why we do what we do and will continue.”

“Working for the Weekend,” Loverboy’s catalog, includes some of arena-rock’s most enduring anthems. Loverboy’s classic hits and high energy live show fit perfectly at the Sturgis Buffalo Chip. Loverboy’s performance is sure to be a great experience on unforgettable night at the Chip as part of a triple headliner including Journey. Loverboy and Journey will perform on Monday, August 6th, 2012 in the Sturgis Buffalo Chip’s amphitheater.

Check out the entire lineup of 2012 Sturgis Concerts at the legendary Sturgis campground, the Buffalo Chip.