Loverboy Kick Starts Nine Days of Sturgis Concerts During Friday Fest

Get Down at All-Day August Music Festival Kick Off, Friday, Aug. 1

The Largest Music Festival in Motorcycling™ just got a helluva lot bigger with the addition of the Friday Fest pre-rally party at The Chip®. On Friday, Aug. 1, kick your August music festival off right starting at 3 p.m., with six amped-up bands, sexy dance troupes and free tailgate beer until the kegs run dry, all on the legendary Wolfman Jack Stage

The only Sturgis Rally kick off of its kind includes Loverboy, The ModsMMSThe Living DeadsThe Charlie Brechtel BandIron Cowgirl Missy, the unforgivably hot Illumination Fire Troupe and the Buffalo Chip’s own Sturgis Rider® Rhythm Rockers.
In the pinnacle performance of the evening, Loverboy will rock you with timeless hit songs like “Workin’ for the Weekend,” “Turn Me Loose” and “Lovin’ Every Minute of It.” For over 30 years the arena rockers have been showing off their big rock sound, high-energy live shows and trademark red leather pants to audiences around the world.  But the Buffalo Chip intends to show these superstars that there’s no bash better than the Best Party Anywhere™!

Friday Fest at the Chip pours on enough rock, blues, rockabilly, sass and suds to quench any musical appetite…and it’s only the first night of the festival! Reserve your passes now, get a taste of it all and kick your Sturgis Rally off right.

More music. More events. More fun. It just keeps getting better at The Chip™.

Do you get to the Chip early every year to hang with friends, get to know the bands and experience the glory of the full festival experience? Tell us why you do below.

The Chip is like a drug—one time and you’re hooked for life. Thanks guys for always putting on the best party of the year. See you in 2014!” – Joe Miller