Buffalo Chip Official Sturgis Rally Kickoff – Friday, Aug. 7, 2026

by Mackenzie Glover | Dec 16, 2025

The Chip kicks off the 86th Sturgis Rally the right way with a parade of motorcycles, the Star-Spangled Banner, The Rally Roar, and a headlining performance from David Lee Roth. The kickoff party is when our fuse of anticipation finally touches the powder keg.

Be One of Only 100 Riders to Join the Parade

At 5 p.m. you can line up at the CrossRoads to join hundreds of bikers* to parade through the Chip’s legendary amphitheater for the kickoff. The parade starts at 6 p.m.

Here’s How:

1. Make a reservation that includes Aug. 7.
2. Email us at [email protected] with your existing reservation number
3. Include the number of riders on your reservation that you want to be in the parade.
4. Please enter “Parade” in the subject line.
5. You will receive correspondence about where to meet and lineup at the Support Bikers Moto Meetup.
6. Show up.