CrossRoads – FREE ACTIVITIES All Day Every Day during Sturgis Rally

Knock back a couple cold ones with friends while taking in non-stop entertainment on the Big Engine Bar Stage. Beat the heat and get out of the elements inside the Big Engine Bar while taking in nine days of killer music.

Hang over the edge and watch in amazement as the world-famous Ives Brothers defy death, performing stunts on their traveling vertical wooden board track. They’ll be performing multiple daily shows throughout the rally. Check out the times posted by their motodrome and plan to take one in.

On the Big Engine Bar Stage, the bands bring the rock, and the master of ceremonies brings the roll. Stage emcee Tumbleweed keeps the party going between stage performances, letting the fun move in whatever direction the wind takes him. Watch or participate in a variety of crazy contests and events he hosts including Biker Bar Games, Buffalo Chip Fan Fest and many others.

Kickstart your vacation with the cool kids at the Sturgis Rally by meeting the world’s front line custom builders at the Flying Piston Breakfast Benefit. This exclusive event allows you to meet and mingle with some of motorcycling’s most distinguished builders. Surprise special guests, too! And best of all, proceeds benefit charity.

Get ready to ink your legacy at one of the summer’s most anticipated tattoo events! The contest takes place inside The Big Engine Bar at The Crossroads at The Buffalo Chip and is open to the public. Whether you're a tattoo enthusiast or just love great body art, watching is free. Hosted by the iconic Riki Rachtman, the event also marks 15 years of the Buffalo Chip Tattoo Café, celebrating the powerful bond between tattoo culture and the Sturgis Rally.

Bring your friends and join the fun at the free-access Buffalo Chip CrossRoads for an exciting party filled with ice-cold drinks, exciting entertainment, hilarious games, gorgeous girls and generous giveaways on the Big Engine Bar Stage. Enter to win huge prizes in the Beard Contest, Hot Hunks Contest, Mullet Madness Contest, and Cherry Pie Eating Contest.

Calling all bearded road warriors and aficionados of facial follicles! Get ready to rev up your engines and showcase your majestic man manes at the Sturgis Buffalo Chip Beard Contest Presented by Volt Lifeproof Grooming. Grab your friends and head to the Big Engine Bar in the heart of the free-access Buffalo Chip CrossRoads for this spectacle of the rally’s biggest and best beards hosted by Fireball of XROCK during Buffalo Chip Fan Fest. In addition to bragging rights and the adoration of fans, entering this contest gives you a shot at prizes that will make your beard stand on end!

If you’d rather drink a six-pack than have six pack abs, this is the contest for you. While it takes years—or even decades– of dedication to shape the perfect beer belly, it only takes a few moments to win the Chip’s Beer Belly Contest. Show off your guts for glory during Buffalo Chip Fan Fest and you could win big!

Fellas, this is your time to shine! Calling all hunks, studs, beefcakes and dad bods for the Hot Hunks Contest hosted by Hot 93.1! Demonstrate the right combination of manliness, moves and charisma, and you could be the next Buffalo Chip Hot Hunk!

Does your hair make you go fast, steal your friend’s girl and not apologize because, welp, mullets are just that way? Do you like to live dangerously, laugh in the face of today’s hairstyle trends and crank up the metal and bang your head into oblivion? If so, then you may be a prime candidate to take home the grand championship at the Sturgis Buffalo Chip’s “Mullet Madness” Mullet Competition! Pay homage to one of the most misunderstood and unapologetically badass haircuts of all time and you could be walking away with huge prizes!

No one can deny that it’s fun to get pie-eyed at The Best Party Anywhere®, but it’s even more fun when you’re doing it for your chance to win free 2026 Rally Passes!

Everything’s bigger at the Buffalo Chip, including this colossal sculpture that two Chip employees created out of some old water tanks in 2011. Commemorate your trip to the CrossRoads by having your picture taken in front of this five-ton, illuminated engine sculpture, which towers 50 feet above the ground!

A field of 800 flags stands majestically at the entrance to the CrossRoads, paying tribute to those who have given their lives protecting our nation’s freedoms. Spend an awestruck moment paying your respects to the brave men and women who sacrifice everything for us by walking through this impressive display.

Put your ride into the hands of the industry’s top technicians so you can get out on the road in style. This customization, performance parts, service and repair supercenter is the team in Sturgis to trust for Harley-Davidson and Indian premium parts, service and repairs, and customization! Pick up premium parts and accessories, take advantage of exclusive promotional offers, get your bike wrenched and tap into the experience of professionals.

Looking to get some new ink during the Sturgis Rally? You can find any design you want without even leaving the Chip grounds at the Buffalo Chip’s Tattoo Café! The Café expanded second location at the Buffalo Chip’s free-access CrossRoads offers the same celebrity-caliber work you’ve come to expect from its location in the amphitheater.

Enjoy the sizzling spectacle as the International Bikini Team revs up their bikini bike wash daily from 8 a.m.-5 p.m.! The sun will glisten off their radiant smiles as they polish your chrome to a high luster.

Get your official Sturgis Buffalo Chip merchandise and apparel from Mint Speed Shop, Biker Nation, and The Cocky Brand, and accessorize it with jewelry from Debria Designs. All this and more can all be found exclusively at the CrossRoads.

Eat, drink and be merry by stopping and grabbing a bite at vendors like Old Skool Concessions, Santa Lucia, Lil Coffee Cabin, Black Hills Brats, Porky’s BBQ or Wings and Wheels. Then wash it all down with ice-cold drink specials.

The Sturgis Rally is a real marathon, and the CrossRoads has the services you need to help you survive! Loosen stiff muscles with a chair massage from Lavender Paws Massage or a tens unit from Therapeutic Solutions, get hydrated with IV services from Elevate IV, freshen up your look with Lashes and Locks, and seek out support from Vets Counseling Center.

Want to get the most out of your time in the Black Hills and have the know-how of a veteran Sturgis Rally-goer? Make sure you start your vacation off by checking in at the Sturgis Rally Information Center! This facility, located near the center of the Sturgis Buffalo Chip® CrossRoads, will be open throughout the event to help you discover the best places to ride, eat, stay and play in the Black Hills. The Sturgis Rally Information Center is also the only location to pick up your Sturgis.com Official Sturgis Rally Welcome Packet. (Register online to get yours!)

Longtime Buffalo Chip resident mixmaster DJ Hulio and his team start the party early by performing high-octane live sets on the Big Engine Bar Stage! Meet up with your friends, grab a cold drink and take in original remixes and masterful mashups of your favorite songs throughout the afternoon.