by Cody | Jan 9, 2026
Don’t ever listen to the naysayers, custom culture is alive and well. In fact, it’s looking perty dang solid.
Aftermarket parts companies are turning out amazing new custom parts, OEMs are dipping their toes into the custom scene through sponsorships and collabs, and skillful motorcycle builders keep coming out of the woodwork to join the legendary builders still turning out amazing machines. Life is good, and nowhere is the state of the scene more evident than in the custom motorcycle shows that thousands of builders and spectators flock to each year.
Here are 15 custom motorcycle shows you need to see in 2025…
by Mary Panerio | Nov 13, 2025
Find out why Lynyrd Skynyrd is responsible for the existence of the stage that put the Sturgis Rally on the map and paved the way for decades of legendary rock bands to perform on it.
by Ashley Eriksen | Oct 17, 2025
If you’ve ever been to the Chip during rally week, you’ve most certainly heard the roar of the crowd in front of Wolfman Jack Stage when the Miss Buffalo Chip contest kicks off. The women who step on stage bring the confidence and charisma to put themselves out there and compete to be crowned Miss Buffalo Chip. It’s wild, unforgettable and one of the most iconic events at The Best Party Anywhere®.
We caught up with one lovely lady who’s taken home the crown not just once, but twice, to get her take on what it’s really like behind the scenes, how she gets ready for showtime and why this contest is way more than just a bikini and a runway.
by Mary Panerio | Sep 25, 2025
If you've ever been at the Sturgis Buffalo Chip and heard a voice ring out across the roaring crowd with, “You’re at the Legendary Buffaloooo Chiiiiiiiiiiiiiip,” then you've been personally introduced to a legend. That voice—equal parts grit, charm, and mischief—belonged to Hank Rotten Jr., the main stage emcee whose unmistakable presence helped define the Chip experience for more than three decades.
by Ashley Eriksen | Sep 19, 2025
Every year the Sturgis Buffalo Chip® explodes with the kind of moments you can’t script. It’s the photographers who lock those memories in place and give us a way to hold onto them long after the Rally ends. These creatives see things the rest of us might miss. They catch what sparks those authentic moments and the energy that is the Sturgis Buffalo Chip Rally.
What follows are 150 moments, 25 chosen from each Buffalo Chip photographer, to encapsulate what the 2025 rally is about through their lens.
