Sturgis Buffalo Chip
August 7-16, 2026
Join The Best Party Anywhere®
Bands
Every year, the Buffalo Chip hosts some of the hottest names in rock, classic rock and country. Find out who’ll be bringing the party this year!
Events
Camping
Models
News and Updates
Sturgis Rider® News Blog
Meet 2026 Poster Model Cayla
Some people are born into motorcycle culture. Others find their way into it and never look back. For 2026 Sturgis Buffalo Chip Poster Model Cayla Klapperich, it’s a little bit of both. Cayla’s authenticity, adventurous spirit and unmistakable love for music and motorcycle culture, along with her stunning good looks, helped earn her the title of 2026 Buffalo Chip Poster Model.
You’ll have plenty of chances to meet Cayla and grab a signed poster during the 2026 Sturgis Rally, but first, get an exclusive look at her photo shoot with photographer Pat Roscamp and hear more from Cayla in her own words.
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Behind the World’s Biggest Bike Show Series & Prestigious Motorcycle Exhibit: The Unsung Builders of Sturgis
The Sturgis Buffalo Chip’s Custom Series is the largest series of bike shows in the world, featuring 13 unique shows plus one dedicated motorcycle exhibit, Motorcycles As Art.
While the custom machines draw the crowds, it’s the builders, curators, and organizers behind the scenes who make it all happen. This is a look at the people who bring the shows to life — without the spotlight, but with all the passion.
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Meet the 2026 Sturgis Buffalo Chip® Poster Model Finalists
A record number of contestants stepped up, showed off and made it very hard to look away at the 2026 Sturgis Buffalo Chip Poster Model Search semifinals. With 55 contestants lighting up the stage at 707 Nightlife in Rapid City, the competition was fierce and the judges had their work cut out for them. Now, 27 finalists are moving on to the next round at Robbinsdale Lounge on May 2, 2026. Thanks to sponsors Twisted Tea, Cassio’s Tattoo Gallery, Mr. Liquor, Pepsi, Sailor Jerry, Sturgis Harley-Davidson and XROCK, one winner will walk away with over $18,000 in cash and prizes and a year in the spotlight representing the number one Sturgis Rally destination as the face of the Best Party Anywhere®.
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