Answer your Sturgis Rally questions in one simple stop


Sturgis Rally Information Center™

Find the Answers to All of Your Rally Related Questions!

Want to get the most out of your time in the Black Hills and have the know-how of a veteran Sturgis Rally-goer? Make sure you start your vacation off by checking in at the Sturgis Rally Information Center! This brand-new facility, located near the west entrance to the Sturgis Buffalo Chip® CrossRoads, will be open throughout the event to help you discover the best places to ride, eat, stay and play in the Black Hills.

Take a load off in the A/C and have a chat with the area riders and residents who staff the info center. These folks know the Sturgis Motorcycle Rally and Black Hills region like the back of their hands and will be happy to answer your questions, make recommendations and send you off with free maps, event info, brochures and vacation guides that you can reference later.

While you’re there, you’ll also have the opportunity to pick up your free souvenir copy of the Buffalo Chip Gazette, snag your official Sturgis Riderâ coin, grab a handful of free swag, and register to win one of two custom motorcycles being given away in the Moto Stampedeâ Bike Giveaway.

Don’t miss out on the best the Sturgis Rally has to offer. Rally like a pro by visiting the Sturgis Rally Information Center!


The Sturgis Rally Information Center is located approximately 3 miles east of Sturgis on the corner of Fort Meade Way and Flag Ave.

From I-90:
Take Exit 37, travel east onto Pleasant Valley Rd. (0.8 miles)
Turn North (left) onto Fort Meade Way. Travel to the Buffalo Chip CrossRoads. (4.8 miles) 
Turn right on Flag Avenue.

From Sturgis:
Travel east on Lazelle Street (Hwy 34) through town, and continue 3 miles east.
Turn right on Fort Meade Way.
Turn left of Flag Avenue.