New Presidential and Vice-Presidential Team Proposed: Kid Rock and Kristi Noem

Sturgis Buffalo Chip® declares itself Official Unauthorized Rock ‘n Noem Headquarters: Offers free campaign shirts, stickers, and buttons


Announces Kid Rock to Perform 2024 Sturgis Rally

Sturgis, SD (November 24, 2023): The Sturgis Buffalo Chip is celebrating Black Friday by announcing it is the Official Unauthorized Headquarters of a Rock ‘n Noem presidential campaign, as well as a performance by Kid Rock on The Largest Music Festival in Motorcycling’s Stage on Thursday, Aug. 8, 2024 during its 34th annual Freedom Celebration.

While supplies last, every person who purchases a pass will receive a free Rock ‘n Noem sticker, bumper sticker and button. Those who purchase a premium pass or VIP upgrade for Aug. 8 will get a limited-run Rock ‘n Noem T-shirt. The Chip is also offering the free complete packet to standard reservation holders, they just have to pay for shipping, while supplies last.

Kid Rock joins a Buffalo Chip lineup that already includes top artists Jelly Roll, Travis Tritt and Aaron Lewis. More entertainment announcements for the 2024 Sturgis Rally are coming soon. Passes are available now at

“I officially announce my endorsement for the 2024 candidacy of Kid Rock for President and Gov. Kristi Noem for Vice President,” said Sturgis Buffalo Chip President Rod Woodruff. “Kid Rock already built the new White House, we just have to move the capital to Nashville now! They might not be running yet, but if they decide to, then we’ll be ready for one heck of a kickoff party on August 8!”

Everyone who receives the campaign materials is encouraged to show up Aug. 8 at 10 PM in their shirt for a group photo at the front of the festival stage before the Kid Rock concert.

The Sturgis Buffalo Chip’s 34th annual Freedom Celebration that also takes place on Thursday, Aug. 8 features a full day of events and presentations honoring our veterans and current military service members who have fought to preserve our freedom. Kid Rock will take the stage following the Freedom Celebration presentations on the main stage.

In addition to world-class entertainment, Buffalo Chip guests can experience thrilling events, legendary rides, powerful freedom celebrations, top-tier bike shows, heart-pounding stunts, white-knuckle racing, worthwhile charity events and more during the 2024 event. The festival runs Aug. 2-11, 2024. For a full list of Sturgis Buffalo Chip events, see The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Official Sturgis Rally Registration Program.


About the Sturgis Buffalo Chip 
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Official Sturgis Rally Registration Program. More details are available at

Further Inquiries:
Cody Ertman
[email protected]

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000