Rod Woodruff to be Honored as 2017 Hall of Fame Inductee

The Sturgis Motorcycle Museum and Hall of Fame will be presenting Sturgis Buffalo Chip® President, Rod Woodruff with the J.C. Pappy Hoel Outstanding Achievement Award.

Sturgis, SD (March 21, 2017) The Sturgis Motorcycle Museum and Hall of Fame has named Buffalo Chip owner, Sturgis Rally supporter and philanthropist Rod “Woody” Woodruff as a 2017 Hall of Fame inductee. Woodruff will be presented with the Pappy Hoel Founders Award for individuals who have played a special role in the founding, maintaining and/or promoting of the Sturgis Motorcycle Museum & Hall of Fame on Wednesday, Aug. 9 at the Lodge at Deadwood, Deadwood, SD.  

For more than 35 years, Woodruff has given riders from every state and more than 28 countries a place to experience all things motorcycle alongside like-minded people in an atmosphere of unfettered camaraderie. The Buffalo Chip has become one of motorcycling’s must-visit destinations, a Mecca in the motorcycling world that beckons riders from across the globe,one of the world’s most televised and longest running independent motorcycle festivals and has generated millions of positive media impressions for motorcycling world-wide every year.

Woodruff’s consistent and savvy promotion of the Sturgis rally helped to preserve the event’s place in motorcycling while aiding dozens of related businesses, promoting tourism and boosting the regional economy. His tireless efforts are helping to bring racing back to the rally with a force by hosting American Flat Track, AMA Supermoto, RSD Super Hooligan and street drag races. In addition, by building an event center he was able to open the world-class Motorcycles as Art exhibit and employ famed motorcycle photographer, Michael Lichter to curate it. The annual exhibit is open free to the public.

His creation and continued support of the Legends Ride®, Biker Belles® Celebration and Freedom Celebration & Ride have provided more than half a million dollars to Black Hills charities and educational scholarships for local high school students. Woodruff places a high value on honoring America’s veterans with an annual military tribute, a field of nearly 1,000 American flags and a Vietnam Memorial Wall display.

Those wishing to make reservations for the Sturgis Motorcycle Museum and Hall of Fame Induction Breakfast may do so at

2023 Sturgis Buffalo Chip

Pre-Rally Party Jul. 31–Aug. 3
Concerts Aug. 4–Aug. 13

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000