Sturgis Buffalo Chip Expands Garage Retail Footprint, Supercharging Motorcycle Product Sales and Installation

The Sturgis Buffalo Chip, the world’s largest music and motorcycle festival, is pleased to announce the expansion of its Buffalo Chip Garage motorcycle product retail and installation facility just in time for the 80th Sturgis Motorcycle Rally this August.  

The new, 2,400-square-foot facility will be located at The Chip’s free access CrossRoads commercial area. Its expanded design will allow consumers to not only browse and buy the latest gear, parts and accessories, but also have them installed onsite by top Harley-certified mechanics. 

“Hosting shows from the biggest artists in the world, action-packed racing and exciting events already brought heavy traffic to the Buffalo Chip Garage,” says Sturgis Buffalo Chip President Rod Woodruff. “This expansion serves to make it an even more sought-after retail destination. We look forward to continuing to work with leading brands to enhance the retail offerings to rally goers now and into the future.”

For brands, the Buffalo Chip Garage will provide a turn-key solution for selling and installing products to the largest national and international consumer base in the industry.  Participating Garage brands will also receive the added value of being integrated into special promotions and package options to be shared through the award-winning Chip marketing machine that reaches millions of consumers on an annual basis.

“During the rally, the in-person connection is at an all-time peak, and the Buffalo Chip Garage was been a great way to connect and sell to consumers from all parts of the world,” says Daniel Solorzano, Manager of the Americas at Continental Tire.  “We are excited to work with Rod and his rebel band of forward thinkers to unlock the next era of leadership in product marketing, sales and installation at the Sturgis Rally.”

The new Buffalo Chip Garage with its collection of leading brands will be open from 9 a.m. to 7 p.m. daily for the 80th Sturgis Rally. 

For more information, contact Lon Nordbye, Director of Brand Alliance & Strategic Development at (605) 347-9000 or [email protected].

2023 Sturgis Buffalo Chip

Pre-Rally Party Jul. 31–Aug. 3
Concerts Aug. 4–Aug. 13

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000