Sturgis Buffalo Chip’s Rusty Wallace Ride Finds New Home in Deadwood

The 2024 Rusty Wallace Charity Ride will start and end at Harley-Davidson Outlaw Square and the Rocksino by Hard Rock Deadwood on the final Friday of the Sturgis Rally – Aug. 9, 2024

Sturgis, SD (January 18, 2024): The Sturgis Buffalo Chip is moving the 6th annual Rusty Wallace Charity Ride to Historic Deadwood, SD and moving to the final Friday of the Sturgis Rally.

Since 2019, the Rusty Wallace Ride has given participants the opportunity to ride and raise money for charity alongside NASCAR Hall of Famer and former Sprint Cup Series Champion Rusty Wallace and other racing legends. Since that first year, the ride has raised nearly $500,000 for the NASCAR Foundation and South Dakota Special Olympics – Rapid City Flame. Learn more or register for the ride at

 “This ride is always a highlight of my Sturgis trip and I’m thrilled to really switch things up this year by starting, and ending, the ride in Deadwood,” said NASCAR Hall of Famer Rusty Wallace. “I always enjoy Deadwood and it’ll be a fun time, but it’s all for the kids and the people in need. That’s why we do it, and I hope you’ll all come out and join us!”

The ride will feature a ride kickoff party at Outlaw Square and the Rocksino by Hard Rock Deadwood, which is just across the street from the square. Activities will include an autograph signing from Rusty Wallace and other racing legends, a live auction featuring a Harley-Davidson motorcycle customized by Southern Country Customs and much more.

Following the kickoff, registered riders will join racing legends on a route through the scenic Black Hills handpicked by Rusty Wallace himself and land back at the Rocksino by Hard Rock Deadwood for a catered reception.

“This will be the most fun Rusty Wallace Ride yet,” said Sturgis Buffalo Chip President Rod Woodruff. “Thanks to Rusty, Harley-Davidson, Outlaw Square and the Rocksino by Hard Rock Deadwood, we all have the opportunity to create an anchor event in Deadwood at the very end of the rally. We can’t wait to send everyone home with great memories and a smile on their face knowing they helped raise money for some amazing causes.”

Full ride schedule and celebrity guests to be announced soon.

In addition to worthwhile charity rides and events, Buffalo Chip guests can experience world-class entertainment, thrilling events, powerful freedom celebrations, top-tier bike shows, heart-pounding stunts, white-knuckle racing events and more during the 2024 event. The festival runs Aug. 2-11, 2024. For a full list of Sturgis Buffalo Chip events, see The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Official Sturgis Rally Registration Program.


About the Sturgis Buffalo Chip 

The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Official Sturgis Rally Registration Program. More details are available at, and for more info on the Buffalo Chip’s events outside of rally visit

Further Inquiries:

Cody Ertman
[email protected]

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Rally Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Rally Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000