Multi-year agreement brings TORC Racing to The Legendary Sturgis Buffalo Chip
(Dana Point, CA) – For over 3 decades, The Sturgis Buffalo Chip has served as host to the World’s largest motorcycle gathering – the Sturgis Rally. Year after year at the beginning of August, over 500,000 motorcycle enthusiasts come to the small town in South Dakota for 10 full days of riding and attending world-class events at “The Chip” including a music festival headlined by some of the biggest names in music.
Continuing its commitment to provide premium entertainment, The Sturgis Buffalo Chip has added a brand new event to its calendar starting in 2014.
Today, TORC: The Off-Road Championship and ‘The Chip’ have entered a multi-year agreement to bring the high-energy action of TORC Racing to the grounds in Sturgis. To prepare for this, a new race track for the Series will be built within The Buffalo Chip Powersports Complex for the purpose of showcasing the true capabilities of 900 horsepower race trucks, known to jump over 200 feet in the air, racing side-by-side at speeds of over 100mph.
“Thanks to Rod, Daymon and the team at The Chip, this announcement elevates the TORC Series to an entirely new level and is a game changer for our sport, sponsors, teams and drivers,” said BJ Birtwell, President of the TORC Series. “Considering the hundreds of thousands of Sturgis attendees who love the open road and horsepower, adding The Chip to our schedule exponentially increases TORC’s attendance footprint providing a much broader reach for our Series and a greater return on investment for all those involved in TORC.”
“TORC’s vision and approach to the sport of off road racing is of the highest caliber,” says Rod Woodruff, President at Sturgis Buffalo Chip. “For over 30 years, the Sturgis Buffalo Chip has been committed to providing our fans with the best entertainment, and we are thrilled to add TORC Racing into our schedule of events.”
The Powersports Complex sits on a hillside that provides incredible spectator viewing as well as elevation changes which will make for an exciting and unique track design certain to entertain fans and challenge racers.
Official 2014 Race dates at The Chip will be announced shortly and can be anticipated for early August.
For the latest news and information on the TORC Series, visit www.torcseries.com or join TORC on Facebook at http://www.facebook.com/torc and on Twitter using @torcoffroad.
About TORC:
TORC: The Off-Road Championship is the Nation’s premiere short-course off-road truck racing series. Known as a collision between action sports and motorsports, TORC is the ultimate battleground for 900 horsepower race trucks competing to win a prestigious National Championship. Fans from all over the world enjoy TORC through high-energy events, as well as the TV broadcasts on NBC Sports. For Series partnership information or racer inquiries, please email [email protected] or visit http://www.torcseries.com
About The Armory:
The Armory is a new brand of advertising agency with in-house production capabilities, specializing in the execution of digital, social, experiential and production initiatives. For more information or business inquiries, please email [email protected] or visit http://www.armorymarketing.com
