Victory Riders Association Rides Home to the Chip

The Legendary Buffalo Chip welcomes the Victory Riders Association to the biggest stage in motorcycling on Thursday August 12. Victory Motorcycles, the creator of the newly released Crossroads and Jackpot are returning as an official sponsor of the Legendary Buffalo Chip for the 70th annual Sturgis Rally held August 6 through the 14th.  Victory Riders will enjoy the largest motorcycle music festival in the world when they roll in from their beautiful ride through the Black Hills.

“We are sure Victory Riders are going to enjoy their experience at the Legendary Buffalo Chip, the epicenter of the Sturgis Rally,” said Victory External Relations Manager Robert Pandya.  “Following a beautiful ride from Deadwood, Victory riders will be treated to a special reception with dinner, celebrities and a private tour of Michael Lichter’s famed Motorcycles as Art Exhibition.  It’s going to be “Victory Night” onstage, with special surprises for Victory Riders.”

Victory Motorcycles is excited to bring their VIP fleet to the Buffalo Chip during the 2010 rally and play a major role in the Annual Legends Ride.  The VIP fleet is loaned to the musicians, celebrities and VIP riders who are joining the Best Party Anywhere without their ride.  Look for the 2010 Crossroad and Jackpot models around Sturgis and the Buffalo Chip! You may just see your favorite musician at the handlebars! Victory returns as a Legends Ride sponsor to help raise much needed funds for important Black Hills charities.  Catch the Legends Ride when it rolls into Historic Deadwood on Monday August 9.  Riders will enjoy Victory items in their rider souvenir gift pack.
Catch the new models and get  more information about the motorcycle that the Chip staff ride at the Victory Store in Sturgis.  They will be at 1100 Main Street in legendary downtown Sturgis throughout the rally and will offer Victory Demo Rides August 9-14 just off I-90’s Exit 30.

See what the Chip Staff had to say about riding a Victory Motorcycle.

Get more information about the Victory Riders Association

Complete information about Victory Motorcycles, including a Victory dealer locator and opportunities to sign up for Victory Test Rides, are available at

2023 Sturgis Buffalo Chip

Pre-Rally Party Jul. 31–Aug. 3
Concerts Aug. 4–Aug. 13

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000