Sturgis, SD (May 23, 2012) – The Sturgis Buffalo Chip® welcomes Harley-Davison Motor Company as the title sponsor of their Biker Belles™ event and ride. The Biker Belles is an annual event celebrating the passion, diversity and spirit of women in motorcycling held on Wednesday, August 8, 2012 during the Sturgis Motorcycle Rally. One hundred percent of Biker Belles rider contributions go to benefit two South Dakota Charities, Helping with Horsepower® and Sturgis Motorcycle Museum & Hall of Fame. Tickets for the Biker Belles celebration can be purchased now at www.BikerBelles.com.
Harley-Davidson will engage Biker Belles participants with multiple brand activities beginning at the event starting point in the historic town of Deadwood, South Dakota. Among on-site activities, participants will enjoy a symposium paneled by industry leading women. Riders will then enjoy a group caravan on their bikes through the beautiful canyons of the Black Hills. The Biker Belles ride concludes at the Sturgis Buffalo Chip® with a reception, hors d’ oeuvres , entertainment, live and silent auction along with a biker fashion show featuring Harley-Davidson® MotorClothes® apparel/riding gear. Topping off the Biker Belles celebration will be a world class concert in the famous Buffalo Chip amphitheater by superstar Eric Church as part of the 2012 Sturgis Concert lineup. A ticket to the Biker Belles™ event is your admission pass for a full day and night of fun and entertainment at the Buffalo Chip Campground.
Toni Woodruff, the Sturgis Buffalo Chip’s event coordinator for the Biker Belles, states, “Both the Motor Company and the Sturgis Buffalo Chip have a long history of honoring women motorcyclists. We are excited to partner with
Harley-Davidson to create an event that caters to women riders who attend the Sturgis Rally. Building upon the success of the Biker Belles celebration we look forward to expanding our community of women riders and enthusiasts while contributing to South Dakota charities in the process.”
Tickets for the 2012 Biker Belles celebration are available at www.BikerBelles.com or by calling (605) 347-9000. The ticket contribution for the Biker Belles celebration is $150 per person with 100% going directly to the chosen charities. More Sturgis Buffalo Chip camping, concert and events information can be found on www.buffalochip.com.