Pee-wee Herman Launches Unique New Line of HOT Merchandise!

Los Angeles, CA (June 8, 2010)— To commemorate his historic sojourn this August to the 70th Annual Sturgis Motorcycle Rally (Sturgis, South Dakota) and The Legendary Buffalo Chip® campground and entertainment venue, pop culture icon Pee-wee Herman has partnered with the premiere motorcycle merchandise firm, Hot Leathers, to create a truly unique new collection of Pee-wee merchandise.

This limited edition line, “Pee-wee at The Chip 2010”, combines the timeless comic character, famous for the hilarious biker bar scene from “Pee-wee’s Big Adventure,” with classic Buffalo Chip images. This eclectic selection includes highly stylized apparel for men, women and kids, specialty pins and patches, koozies, bottle suits, and glassware.

A collaborative effort between Pee-wee creator, Paul Reubens, Hot Leathers and the Buffalo Chip, this line is not just designed for motorcycle enthusiasts lucky enough to meet Pee-wee Herman August 8th & 9th in Sturgis. The collection is also intended to excite Pee-wee fans worldwide who have been avid collectors of Pee-wee’s unique merchandise for 25 years. Those fans have been clamoring for new Pee-wee products since his new live stage show “The Pee-wee Herman Show” opened to rave reviews last winter in Los Angeles, and is now headed with much fanfare to Broadway.

Paul Reubens commented, “Over the years I’ve met so many riders who just loved “Big Adventure” and the whole biker bar scene, we knew this Sturgis Buffalo Chip promotion and a commemorative line of merchandise would have a lot of appeal to Pee-wee fans both in and out of the rider community. I can’t wait to see people wearing this merchandise riding through Sturgis, walking down Broadway in New York City or bicycling down any Main Street in the USA!”

This special edition line also marks the first time this famous venue— synonymous with the world’s pre-eminent motorcycle rally— has collaborated on a line of co-branded merchandise.

Rod Woodruff, owner of The Legendary Buffalo Chip, said “We know that Pee-wee’s visit to Sturgis and The Chip is going to be a historic event, and that our customers would want to memorialize this “once-in-a-lifetime” experience with collectables for themselves, their kids and their friends. The reaction to the line has been amazing. Everyone loves it!”

For details on “Pee-wee’s New Big Sturgis Adventure” and to view the merchandise line, visit or Pre-orders are available online on

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

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