The Sturgis Buffalo Chip has elevated the role of executive team member Toni Woodruff to Vice President of Communications and Compliance. Woodruff steps into this role following decades of experience helping run the Largest Music Festival in Motorcycling®.
Woodruff has lived and breathed the Sturgis Rally entertainment business at the Buffalo Chip for most of her life. Being raised in the family-owned-and-operated business, she learned all aspects of the business and has steadily expanded her roles throughout the years.
“For years, Toni’s been our voice in our state and regional tourism associations, the local community and she’s been dedicated to making sure our business and partners are compliant with regulations,” says Sturgis Buffalo Chip founder and CEO Rod Woodruff. “Our partners, vendors, sponsors and employees will all greatly benefit from Toni stepping into this larger role.”
As VP of Communications and Compliance, Woodruff will expand her roles in community relations, business’ compliance with government laws and regulations, business-to-business communications, law enforcement relations, ADA compliance, medical services compliance, human resources and much more. She will continue fulfilling her role as director of both vending operations and the Biker Belles® program that celebrates women in motorcycling.
“Like any family run business, we all wear many hats, and my role has grown as the Buffalo Chip has grown,” says Toni Woodruff. “We aren’t just a party in the pasture anymore. The Sturgis Buffalo Chip is now a globally recognized brand with a lot of moving parts and pieces. It’s energizing to help the business continue to grow and flourish. The future is looking bright, and we’re more committed than ever to throwing the Best Party Anywhere for the friendliest people on the planet.”
The Sturgis Buffalo Chip remains one of the oldest and longest-running family-owned-and-operated music festivals in the country. Rod Woodruff is the CEO of the Buffalo Chip, with wife Carol Woodruff as CFO, son Daymon as President and daughter Toni as VP of Communications and Compliance.
More on the family and crew is available at https://www.buffalochip.com/MEDIA/News-Room/Sturgis-Buffalo-Chip-Family-and-Crew.
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About the Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration
Further Inquiries:
Cody Ertman
[email protected]
605-347-9000
