Spend time at the Sturgis Buffalo Chip, and you’ll find that the people you meet don’t just become your friends, they become family you can’t wait to reunite with every year.
The feeling begins with Buffalo Chip founder Rod “Woody” Woodruff. After establishing the Chip back in 1981, Woody sought the help of his family to grow the business. When he needed more help, he continued to treat each new employee like they were family, too.
Throughout the years, Woody has extended the same warm welcome to everyone who comes to the Chip, whether you’re an employee, business partner or guest. In doing so, he has grown the party into the largest and longest-running family-owned-and-operated operated music festival in the world.
Rod "Woody" Woodruff
President and CEO
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Since 1981, Woody has transformed what was once 20 acres of land into a 600-acre entertainment destination. Top name entertainment acts consistently fill The Chip’s concert lineup year after year, including icons like Aerosmith, Bob Dylan, Kid Rock and Ozzy Osbourne. Initially, Woody continued to maintain an active law practice and develop real estate for 20 years before turning all of his time to maintaining one of the top party venues in America affectionately known as The Best Party Anywhere®. Woody has turned the Buffalo Chip into the Largest Music Festival in Motorcycling®. His wife Carol and his children Daymon and Toni also assist in the management of the Buffalo Chip.
Carol Woodruff
CFO/Box Office
Daymon Woodruff
Executive Vice President
Toni Woodruff
Vending and Biker Belles Director
Robert Pandya
COO
Steve Owen
Main Stage & Facilities Director
James Walczak
Operations Director
Mike Kilmer
Technology and IT Director
Shirley Wetz
Customer Service Manager
Kathy Ruff
Reservations
Brad Schneck
Multimedia Director
Mary Panerio
Marketing and Showcase Stage Director
Cody Ertman
Media & Public Relations
Brianna Weber
Graphic Design and Multi-Media
Kris Sammons
Assistant-Commercial Strategy and Alliances
Bill Reichert
Grounds Crew
Ozzie Slusser
Grounds Crew
Meri Remick
Bar Director
David Kezar
Bar Manager
Bonnie London
Fenske Park Manager
Sharon Ell
Catering Manager
Jay Russell
Sanitary Facilities Manager
Greg Smith
Sales & Freedom Celebration
Marilyn Stemp
Bike Shows & Industry Consultant
Want to join the Sturgis Buffalo Chip family? You can! The Chip is always seeking fun, talented and hard-working folks to be part of the team. Check out available positions and fill out an application here.
Sturgis Buffalo Chip founder Rod Woodruff and son Daymon in 1979