Sturgis Buffalo Chip ® Gives Local Students an Edge with Completion of Customized Harley-Davidson.

Finished Buffalo Chip Challenge ™ Harley to be Featured in Top Motorcycle Publication on Newsstands Now!

Sturgis, SD (09-05-11) A groundbreaking partnership between business and education was created by the Legendary Buffalo Chip in the spring of 2011 called the Buffalo Chip Challenge. Providing expanded opportunities to future technicians in the motorcycle industry, the program saw select students from Western Dakota Technical Institute in Rapid City, SD customize a stock Harley-Davidson that is currently part of a 6-page feature in the October issue of American Iron Magazine on newsstands now.

Graciously donated by Black Hills Harley-Davidson and based on the platform of a new 2011 Street Bob model, the bike build was conducted under the supervision of renowned designer and builder Michael Prugh of Prugh Design. Prugh and the students rebuilt the stock motorcycle from the ground up using many in-house fabricated parts as well as parts from Custom Chrome’s 2011 aftermarket catalog.

“Michael and the Western Dakota Tech students received an overwhelming response with the debut of the finished bike during the Sturgis Buffalo Chip’s Legends Ride and the Sturgis Rally, said Rod Woodruff, owner of the Legendary Buffalo Chip. The program was a huge success due to the collective efforts of Western Dakota Tech, Michael Prugh and industry-leading businesses like Black Hills Harley, Custom Chrome, Hot Leathers and Corbin Seats. With their support, we are able to give local students real-world work experience while helping build an industry perfect for western South Dakota.”

During the Sturgis Rally, the finished motorcycle was the highlight at a special live auction in support of the 4th annual Legends Ride and sold to Joe and Susan Sterling from Tens Sleep, WY. Plans are now underway to continue the project in 2012 with the continued goal of private business, partnering with technical education, to promote economic development and create new jobs in the state of South Dakota. For more information on the Sturgis Buffalo Chip and the Buffalo Chip Challenge log on to

2023 Sturgis Buffalo Chip

Pre-Rally Party Jul. 31–Aug. 3
Concerts Aug. 4–Aug. 13

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000