Sturgis Rider Sweepstakes™ Winner Receives Custom Victory Motorcycle and Epiphone Guitar Live at The Sturgis Buffalo Chip®

The Sturgis Buffalo Chip® was the site for the annual Sturgis Rider Sweepstakes™ where one lucky winner received a custom Victory Cross Roads motorcycle and Epiphone Coronet guitar. The Sturgis Rider Sweepstakes™ winner’s name was announced live on the main concert stage at the Buffalo Chip during the Sturgis Motorcycle Rally on Friday, August 10, 2012 prior to the headlining performance by Slash. More information and registration for the 2013 Sturgis Rider Sweepstakes™ with its one of a kind prize package that combines the world of music and motorcycling will soon be available at

The capacity crowd in the Buffalo Chip’s natural amphitheater was treated to an exciting night when the 8 finalists of the Sturgis Rider Sweepstakes™ took the stage to cheers from the audience. One name was drawn at random from the list of finalists. The winner was Mr. Ian Sherwood of Wood, SD. Mr. Sherwood, an avid motorcycle enthusiast, had earned his randomly chosen spot in the finals by registering for the Sturgis Rider Sweepstakes™. This year’s sweepstakes registration was collected online at, live at the Gibson tour bus at The Chip during the Sturgis Motorcycle rally, and via QR code scans that were available on Pepsi cans and at in-store promotions leading up to the rally.

The Sturgis Rider Sweepstakes™ prize package included a one of a kind custom Victory Cross Roads motorcycle named “Kountry Wild” by Klock Werks Kustom Cycles. The one of a kind creation featured Renegade wheels, high output Kicker sound system, hand tooled leather from Duane Ballard of DB Leather, detailed paint and airbrush work by Darren Wenzel of Gasoline Art, floorboards from Strokers Dallas and fenders, handlebars and fabrication by Brain Klock of Klock Werks. Also included in the prize package was a custom Buffalo Chip Epiphone Coronet guitar. Introduced in the early 1980s, the Epiphone Coronet remains a favorite with musicians today. Both the bike and guitar are custom classics that will help commemorate Ian Sherwood’s 2012 journey to the Black Hills and the Sturgis Buffalo Chip®.

“The whole thing was unreal, I still can’t believe I won,” says Ian Sherwood, winner of the Sturgis Rider Sweepstakes. “I have been coming to the Buffalo Chip for years with my wife, Dori, and have entered the sweepstakes before. This year when I got the call that I was a finalist, I just said “No Way!” When we were all on stage looking out on the huge crowd, I just knew I wasn’t going to win, but it was really cool being on the stage like a rock star or something. Then when they called my name as the winner I didn’t know what to do. It just happened so quickly, it was unreal. Sitting on the bike, being handed the guitar, then having all the photographers surrounding me with the crowd going crazy, it was just amazing. You can bet we will be back at the Chip next year and every year to enter the Sturgis Rider Sweepstakes again. Thank you Victory, Epiphone, Klock Werks and most of all the Buffalo Chip for making this all happen.”

The Legendary Buffalo Chip has been offering its guests the true Sturgis experience for more than 30 years with its premium camping resort and world class entertainment. You can make reservations for the 73rd annual Sturgis Motorcycle Rally at The Best Party Anywhere™ at or by calling (605) 347 9000.

2024 Sturgis Buffalo Chip

Pre-Rally Party Jul. 29–Aug. 1
Concerts Aug. 2–Aug. 11

2025 Sturgis Buffalo Chip

Pre-Rally Party Jul. 28–Jul. 31
Concerts Aug. 1–Aug. 10

Contact Us

Cody Ertman
[email protected]
Office: 605-347-9000