Sturgis Buffalo Chip’s Rusty Wallace Ride Presented by Harley-Davidson

I’ve met a great number of celebrities over my lifetime, but few as gracious and charismatic as NASCAR Hall of Famer Rusty Wallace. He’s ranked as one of the top five money winners in NASCAR history, has 55 career victories over sixteen straight seasons and is honored in the “triple crown” of auto racing halls of fame. Rusty is one of America’s greatest racecar drivers of all time, and he is always ready to meet fans and lead the charge for great causes. We hit it off immediately and decided to work together to create a ride event that would benefit our favored charities while offering riders a chance to meet some of NASCAR’s most famous faces. So far, the Buffalo Chip has helped to raise over $2.1 million for local charities through events such as the Rusty Wallace Ride, Legends Ride and Biker Belles. Rusty and I hope that you will join us for the “Rusty Wallace Charity Ride” where you will mingle and ride with racing celebrities and support worthy charities.

Rod Woodruff, Sturgis Buffalo Chip President

Riders and NASCAR fans, you’re invited to participate in the Buffalo Chip’s Rusty Wallace Charity Ride presented by Harley-Davidson on Friday, Aug. 9, 2024!

Meet and ride alongside Rusty Wallace, his celebrity NASCAR driver friends, actors, musicians and more on an incredible route chosen by Rusty to an exclusive reception.

This unforgettable experience supports worthwhile charities.

Who: The biggest names in NASCAR Racing and You!
What: The Rusty Wallace Charity Ride Presented by Harley-Davidson
When: Friday, Aug. 9, 2024
Where: The ride starts and ends at Outlaw Square and the Rocksino by Hard Rock Deadwood
Why: Have fun, meet NASCAR celebrities and raise significant funds for charity


The Rusty Wallace Charity Ride will kick off with a party at Outlaw Square and The Rocksino by Hard Rock Deadwood where you can meet NASCAR celebrities, motorcycle industry icons, actors and musicians. Get autographs and enjoy comradery of riders and NASCAR fans like you!

Get in on the opportunity to bid on incredible auction items including a Harley-Davidson motorcycle customized by Southern Country Customs, then join Rusty and friends for a ride through the beautiful Black Hills on a route Rusty has personally chosen.

All paid riders will reconvene back at The Rocksino by Hard Rock Deadwood for a private reception. 


Rusty and his legendary friends will welcome you to the party and ride. Join some of the most recognized faces in America for this special event.

Don’t miss your chance to meet, ride and party with the fastest people on the planet while raising money for worthwhile charities. Join the Rusty Wallace Charity Ride during the Sturgis Motorcycle Rally by reserving your spot online or calling (605)-347-9000.