Rusty Wallace

The Ultimate Guide to Custom Motorcycles Built for the Sturgis Buffalo Chip®

Looking for inspiration for your next build? Want to be the first to lay eyes on some brand new, high-profile custom motorcycles you could take home? Could you simply use a few minutes to daydream with some gorgeous bikes scrolling by on your screen? No matter your reason, this collection of amazing machines created for the Sturgis Buffalo Chip by some of the world’s most renowned custom builders is sure to be the cure for what ails you, unless, of course, what ails you is drooling.
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Sturgis Rally Highlights from the Buffalo Chip’s 40th Anniversary Party

The original venue to bring together music and motorcycles during the Sturgis Rally turned the BIG 4-0 this year. Suffice it to say, everyone anticipated the party celebrating this milestone would be one for the history books. Riders, rockers, celebrities and gawkers from across the globe all made their way to the legendary Sturgis Buffalo Chip® expecting that the Best Party Anywhere® would truly deliver on its name for the anniversary. And it did. Here were some of the highlights…

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How to Plan and Execute Safe and Successful Group Rides

Riding with a group can be one of the most rewarding experiences you can have on a motorcycle. The fun of sharing an adventure with a bunch of friends or a group raising money for a good cause is the reason why big ride events like the Buffalo Chip's Legends Ride® and Biker Belles® ride and groups like the Wild Gypsy Tour grow every year.

If you just can't wait for your own favorite group ride, or you've got a cause you'd like to support, you can always organize your own. And the first step is learning how to keep your riders safe.
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Four Black Hills Motorcycle Rides in One: The Boulder-Vanocker Canyon Loop

If you’ve got a couple hours to spend riding in South Dakota’s scenic Black Hills, the long list of thrilling routes available to you make it nearly impossible to narrow your choices down to just one. Luckily, there’s a loop that starts and ends right in Sturgis that combines several of the Black Hills’s best riding roads. Ride along through Boulder Canyon, Highway 385, Nemo Road and Vanocker Canyon in this exhilarating video presented by the Sturgis Rider Friendly Establishment Mobile App, and you’ll see why this route is a must ride!
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8 Group Motorcycle Riding Tips Every Rider Must Learn

Few bonds are stronger than the one that comes from riders who share the open road. It doesn’t matter if you’re amongst a small group of friends or taking part in a large organized group ride like the Buffalo Chip’s Legends Ride® or Biker Belles® Ride; the feeling of camaraderie shared with fellow riders is one you just have to experience to understand. If you’re planning to organize or participate in a group ride, make sure everyone in your group has the best experience possible by checking out these motorcycle riding tips from the American Motorcyclist Association‘s article Group Riding: 17 Tips to Ensure Everybody has a Great Day.
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