Eye Candy

Meet 2026 Poster Model Cayla

Some people are born into motorcycle culture. Others find their way into it and never look back. For 2026 Sturgis Buffalo Chip Poster Model Cayla Klapperich, it’s a little bit of both. Cayla’s authenticity, adventurous spirit and unmistakable love for music and motorcycle culture, along with her stunning good looks, helped earn her the title of 2026 Buffalo Chip Poster Model.

You’ll have plenty of chances to meet Cayla and grab a signed poster during the 2026 Sturgis Rally, but first, get an exclusive look at her photo shoot with photographer Pat Roscamp and hear more from Cayla in her own words.
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Meet the 2026 Sturgis Buffalo Chip® Poster Model Finalists

A record number of contestants stepped up, showed off and made it very hard to look away at the 2026 Sturgis Buffalo Chip Poster Model Search semifinals. With 55 contestants lighting up the stage at 707 Nightlife in Rapid City, the competition was fierce and the judges had their work cut out for them. Now, 27 finalists are moving on to the next round at Robbinsdale Lounge on May 2, 2026. Thanks to sponsors Twisted Tea, Cassio’s Tattoo Gallery, Mr. Liquor, Pepsi, Sailor Jerry, Sturgis Harley-Davidson and XROCK, one winner will walk away with over $18,000 in cash and prizes and a year in the spotlight representing the number one Sturgis Rally destination as the face of the Best Party Anywhere®.
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1982 to Today: The Buffalo Chip’s History Through Posters

It would’ve been hard to predict what the Sturgis Buffalo Chip® would be like today had you asked the first bikers who rolled through the gates in 1982. Back then the original By Bikers, For Bikers® event looked a bit more like a three-day keg party in a pasture, with a handful of bands and a few hundred friends.

The early days of the Best Party Anywhere® may have been small by today’s standards, but those who attended knew they had stumbled upon something special.
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Meet 2025 Poster Model Denaye

Bold, beautiful, kind, funny and full of fire–Denaye Austad caught the judges’ attention during the preliminaries of the 2025 Sturgis Buffalo Chip Poster Model Search. And her charisma, confidence and charm helped her take the top spot amongst a record number of highly qualified finalists. You’ll have plenty of chances to meet Denaye and grab a signed poster at the Chip during the 2025 rally. But no need to wait—click through for an exclusive look at her shoot with photographer Aaron Packard and hear more from Denaye in her own words.
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Meet the 2025 Sturgis Buffalo Chip® Poster Model Finalists

The heat is on, and the competition is stacked. With 24 gorgeous contestants still in the running, the 2025 Buffalo Chip Poster Model Search is bursting at the seams! A record number of ladies brought sizzle to the semi-finals, and now these smokin’ hopefuls are strutting closer to the ultimate prize. One of these women will win over $19,000 in cash and goodies, not to mention the honor of becoming the face of the Sturgis Buffalo Chip in 2025, thanks to Twisted Tea, Bella Tan, Cassio’s Tattoo Gallery, Deadwood Tobacco Company, Lloyd’z Garage, Pepsi, Silverado Franklin, Sturgis Harley-Davidson and XROCK. It's all coming to a head during the finals on Saturday, May 3 at Robbinsdale Lounge in Rapid City, but you don't have to wait. Meet the finalists now!
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Meet 2024 Poster Model Vanessa

They say good things come to those who wait. For Vanessa Roscamp, three years of dedication and personal transformation was what it took for her to win the title of Buffalo Chip Poster Model. For those of you who have been following along with her journey, as well as the rest of the fantastic finalists, your wait is over, too. The photos have arrived!
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Meet the 2024 Sturgis Buffalo Chip Poster Model Finalists

More women than ever before showed up and showed out for the Buffalo Chip Poster Model Search in 2024, and with good reason! Thanks to sponsors Twisted Tea, Pepsi, Fozzy’s Cycle Shop, High Seas Rally, Snap-on Tools of the Black Hills, Silverado Franklin and XRock, this year’s winner will be going home with over $16,000 in cash and prizes, in addition to becoming the face of the Sturgis Buffalo Chip for 2024. Out of hundreds of contestants, these 24 women will be moving forward to the finals hosted by XRock on May 4, 2024.
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“Hey Alexa, Play Photograph by Def Leppard”

What’s the best part of the Best Party Anywhere®? It depends on who you ask. For some, it doesn’t get any better than securing a spot in the front row and locking eyes with your favorite band. Others can’t wait to stroll through the sea of beautiful bikes. Then, there are those who would never miss the opportunity to escape everyday life and embrace their wild side. No matter what gets your motor running, everyone can agree the Sturgis Buffalo Chip® is a place where one may explore what makes you happy on a larger-than-life scale.
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Meet the 2023 Sturgis Buffalo Chip Hot Hunk Finalists

If you used a dictionary to lookup “Hot Hunk”, you would find the definition as a well-built, handsome, sexually attractive man with a developed physique. The 2023 Sturgis Buffalo Chip Hot Hunks contest hosted by Hot 93.1, gives us this exciting lineup of local legends to lay out a new daring description. An adventurous man with a great sense of humor and self, who cares for his community, is outspoken, honest, and kind. These hunks, stud muffins, beefcakes, babe magnets, and dad bods bring their best to the final round of competition this Friday night June 23, 2023, at The Park in Rapid City, SD.
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Meet 2023 Poster Model Em Powered

Rev your engines in celebration for 2023 Sturgis Buffalo Chip® Poster Model Em Powered, as she brings life to the bold traditions and legendary lifestyle of the Buffalo Chip. Follow along on her empowered journey to embody the spirit of Sturgis and positively represent the heartbeat of the Best Party Anywhere®. Em is a crowd favorite, local registered nurse and advocate for women in motorsports. Her genuine love and enthusiasm for the motorcycle community drives home the future of what it means to ride free.
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