Events

Custom Show Guide – The Top 15 Custom Bike Shows To Attend In 2025

by | PUBLISHED ON DEC 30, 2024

Don’t ever listen to the naysayers, custom culture is alive and well. In fact, it’s looking perty dang solid.

Aftermarket parts companies are turning out amazing new custom parts, OEMs are dipping their toes into the custom scene through sponsorships and collabs, and skillful motorcycle builders keep coming out of the woodwork to join the legendary builders still turning out amazing machines. Life is good, and nowhere is the state of the scene more evident than in the custom motorcycle shows that thousands of builders and spectators flock to each year.

Here are 15 custom motorcycle shows you need to see in 2025…
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Forget Everything You Think You Know About the Sturgis Motorcycle Rally and Start from ZERO

by | PUBLISHED ON JUN 8, 2023

Over the years, there’s been a lot of professing about what Sturgis is or isn’t, and who it is or isn’t for. “It’s just a bunch of big wheel baggers.” “It’s not my scene.” “There’s nothing there for me.” Insert any number of other zero fun or legit excuses. The Sturgis Buffalo Chip® asked themselves, if you’re with the largest gathering of moto enthusiasts and music festival fans in the world and you can’t make a new scene or your own scene, whose fault is that, really?
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Sturgis Rally Highlights from the Buffalo Chip’s 40th Anniversary Party

by | PUBLISHED ON SEP 19, 2021

The original venue to bring together music and motorcycles during the Sturgis Rally turned the BIG 4-0 this year. Suffice it to say, everyone anticipated the party celebrating this milestone would be one for the history books. Riders, rockers, celebrities and gawkers from across the globe all made their way to the legendary Sturgis Buffalo Chip® expecting that the Best Party Anywhere® would truly deliver on its name for the anniversary. And it did. Here were some of the highlights…

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The Party that Couldn’t Be Stopped

by | PUBLISHED ON OCT 5, 2020

Some things in life you can always count like clockwork. Every day the sun will rise. Every month your bills will come due. And every August bikers will flock to the Black Hills of South Dakota and the Sturgis Buffalo Chip.

During a year when everything became uncertain and so many plans unraveled, riders from around the country intended to stay that course no matter what. The Sturgis Motorcycle Rally couldn’t be stopped because there is no official owner of the rally. (Learn more about this controversial reality here.) Short of the National Guard posting up at the state borders, they were coming. They were free to attend. And the Sturgis Buffalo Chip had been preparing to host them.
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Against All Odds: An Insider’s Look at the 2020 Sturgis Motorcycle Rally

by | PUBLISHED ON SEP 1, 2020

When news broke in early August that hundreds of thousands of bikers were heading to the 80th annual Sturgis Motorcycle Rally, living rooms across the nation lit up with theories of what this event would look like amidst the COVID-19 pandemic.

Journalists from every imaginable outlet flocked to the area, pointing their cameras at biker destinations across the Black Hills in order to send a snapshot and a story to viewers at home. But truly portraying this event required more coverage than these outlets could muster.
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Is Sturgis Canceled?

by | PUBLISHED ON JUN 11, 2020

In a world where questions loom large, the answer to the question “Is Sturgis canceled?” is crystal clear. Put simply, NO.

The Sturgis Motorcycle Rally is NOT canceled, and it would never have been canceled even if City of Sturgis had voted to not participate in it on June 15, 2020.

According to a Sturgis.com press release, the reason for this lies in the fact that no one owns the Sturgis Motorcycle Rally.
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Highlights from Motor Bike Expo

by | PUBLISHED ON JAN 21, 2020

Even if you’ve been a motorcycle enthusiast your entire life, there are things you’ve never seen and may not see again. Attending the annual Motor Bike Expo in Verona, Italy will open your eyes to aspects of the industry you never knew existed. This incredible show’s ability to surprise and please you is why more than 175,000 enthusiasts flock to the event every January. MBE shows the world brand new bikes from major manufacturers, historic motorcycles, dangerous stunts, world-class builders, daring racers and brings together international industry figures. If you haven’t been there to witness it yourself, here’s photographic proof you should have been.
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Spotlight: Women of The Wild Gypsy Tour

by | PUBLISHED ON JAN 12, 2020

The rumblings have been present for some time now: there is a pack of wild women returning to the Sturgis Buffalo Chip for a moto culture event like no other.

The Wild Gypsy Tour is the first event of its kind in women’s motorcycling. It creates a place for women riders to combine the freedom of the past with the untapped spirit of the future at The Best Party Anywhere® during the Sturgis Motorcycle Rally.
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3 Popular Black Hills Rides You Can Take on the Wild Gypsy Tour

by | PUBLISHED ON JAN 1, 2020

What stretches of beautiful backcountry and iconic landmarks are on your must-ride list? If doing Sturgis is in your sights, there are countless ideas worth adding to your itinerary.

Places like Mount Rushmore, Deadwood, Crazy Horse, Devil’s Tower, Pactola and Badlands National Park are a must for any rider who finds themselves in the Black Hills. Women riders looking to take the adventure to the next level can experience these rides and others as part of the women-only Wild Gypsy Tour. Here’s a preview of what you’ll experience on three of the rides!
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