The Sturgis Buffalo Chip’s Custom Series is the largest series of bike shows in the world, featuring 13 unique shows plus one dedicated motorcycle exhibit, Motorcycles As Art.
While the custom machines draw the crowds, it’s the builders, curators, and organizers behind the scenes who make it all happen. This is a look at the people who bring the shows to life — without the spotlight, but with all the passion.
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Come along for the ride through the Buffalo Chip’s 45 years with photos that capture the heart, soul, and debauchery.
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If you’ve ever been to the Chip during rally week, you’ve most certainly heard the roar of the crowd in front of Wolfman Jack Stage when the Miss Buffalo Chip contest kicks off. The women who step on stage bring the confidence and charisma to put themselves out there and compete to be crowned Miss Buffalo Chip. It’s wild, unforgettable and one of the most iconic events at The Best Party Anywhere®.
We caught up with one lovely lady who’s taken home the crown not just once, but twice, to get her take on what it’s really like behind the scenes, how she gets ready for showtime and why this contest is way more than just a bikini and a runway.
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If you've ever been at the Sturgis Buffalo Chip and heard a voice ring out across the roaring crowd with, “You’re at the Legendary Buffaloooo Chiiiiiiiiiiiiiip,” then you've been personally introduced to a legend. That voice—equal parts grit, charm, and mischief—belonged to Hank Rotten Jr., the main stage emcee whose unmistakable presence helped define the Chip experience for more than three decades.
Attending any party at the Sturgis Buffalo Chip allows you to leave boredom, normality and anything resembling an average Tuesday in your rearview. But with 2025 being the historic 85th year of the Sturgis Motorcycle Rally, a lot more than that was left. Headless skeletons, body-less mannequins, crazy costumes and some peculiar toys were among the hundreds of items to make their way into the Chip’s lost and found. With each item left behind, the Chip proved it’s a place to let loose, get weird and make memories…even if you misplace a few along the way.
Check out the 2025 Buffalo Chip Lost & Found below and see for yourself.
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It’s easy to lose yourself in the throes of the two-week party at the Sturgis Buffalo Chip®. But as inhibitions melt away in the roar of motorcycles and music, what’s left behind is anything but ordinary.
As spirits let loose in 2024, so did more tangible parts of attendees’ selves and surroundings. Some lost their tents. A few lost inflatable friends. One guy even lost his prosthetic leg.
These bizarre remnants prove that losing your mind at the Best Party Anywhere® means you could lose a piece of yourself in a truly unexpected way.
Buffalo Chip staffers have worked tirelessly to collect and document hundreds of items left behind during the Sturgis Motorcycle Rally. Now it’s your turn to chip in.
Check out the 2024 Buffalo Chip Lost & Found for yourself and see if you can help the Chip solve some mysteries and reunite people with what’s rightfully theirs.
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The end of the 2023 Sturgis Motorcycle Rally brings with it an important milestone. It was 10 rallies ago that you got your first glimpse of all the wild and crazy items left behind at the end of the annual two-week Sturgis Buffalo Chip party.
After a decade of documenting the debauchery, you’d think we would have seen it all. But that couldn’t be further from the truth. Each passing year seemed to up the ante, with year 10 cranking the weird all the way to 11.
With more than 250 of the most peculiar items making their way into this year’s collection, it’s safe to say no one at the Chip has outgrown having a good time.
Check out the Buffalo Chip Lost & Found for yourself and see if you can help the Chip find these items’ rightful owners.
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You can’t spell “summer” without “cocktails.” Well, maybe you can, but who would want to? That’s why if you scroll on down, you’ll find 10 delicious and refreshing cocktails featuring the increasingly popular spiced rum, tequila, vodka and mmmmm, mmmmm, Irish whisky spirits from the William & Grant family of brands: Sailor Jerry, Milagro, Tullamore Dew, and Reyka! Sure, you can find tasty drinks like these at summer musical festivals like the Sturgis Buffalo Chip®.
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Life is short. So why not work somewhere awesome? Sturgis Rally jobs at the Buffalo Chip are a great way for you to gain access to the most insane concert lineup during the Rally, while making money and potentially even starting your career in marketing, public relations or event production. With hundreds of positions available, you’re sure to find a spot at the Best Party Anywhere® to fit your needs and personality. Check out some of the available positions below and apply today!
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Have you been relying on the news or, worse yet, the rumor mill to get your Sturgis Rally information? If so, there’s a good chance you’ve been operating on old info or “alternative facts.” When it comes to something as important as a trip to Sturgis, it’s best to get your intel straight from the source. And what better source than the rally’s largest promoter, Rod “Woody” Woodruff, founder and president of the Sturgis Buffalo Chip®?!
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